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Sunday, 23 June 2019 / Published in Google Ads, Google, PPC, SEO, Web Design
Online Marketing Newcastle Meetup

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle, New South Wales. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing, Content Marketing, and Social Media.

This meetup is a relaxed and informal session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are a sole trader, consultant, in-house, part of a larger agency or just interested in the topic.


Online Marketing Newcastle Meetup is run by Brogan Renshaw (Firewire Digital)

Online Marketing Newcastle Meetup

What is Meetup?

Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions, together.

Online Marketing Newcastle Meetup 1

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Wednesday, 07 November 2018 / Published in Google, Local SEO
Google My Business Changes To Local Service Area Settings

Google My Business has made changes to how it handles a service area business. Businesses that either deliver to or service local customers within a geographic region are affected. 

Google My Business Changes To Local Service Area Settings

Google defines a service area as:

The service area feature is designed for businesses who visit or deliver to local customers. For example, it can be used by:

    • A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a plumber or cleaning service).
  • A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).

Previously you could enter a business address (kept hidden if you wished) and set a service area radius around your address. This is no longer the case.  

Local Service Area Changes

You can no longer set a service area as a set distance from your business address in Google My Business.

Google again:

“You can no longer set your service area as a distance around your business. If you previously entered a distance around your business, you won’t be able to edit it. Instead, you’ll need to specify your service area by region, city, or ZIP code.”

If you have previously entered a service area radius, you will need to update your service area.  Google now wants you to specify your service area by region, city or postcode.

There are now separate fields for you to enter your business address and your service area. When you update your information (we suggest you do this ASAP), you will have the ability to enter a business address, service area or both.

If you do not serve customers at a business location, leave this field blank and only enter your relevant service area.

If you have both a business address AND also have a service area, make sure you enter both.

A small change that Google hasn’t announced as a result of this update. If you enter a business address there is now no option to keep it hidden. Though with the changes to service area function this is, of course, redundant.

Editing Your Service Area

Google now wants you to specify your service area by region, city, or postcode.

Businesses can edit their Google My Business listing service area by:

  • Signing into Google My Business
  • Via the menu, click info.
  • Click edit in the service area section.
  • Enter the service area information for your business by region, city or postcode.
  • Apply changes.

Google My Business is generally pretty quick to apply changes, however, it does warn it could take up to 3 days.

But what do you do if your business covers a large geographic area, multiple cities, and many postcodes?

If you choose to list your service area by City, it is currently not clear the exact region a city listing may cover. Does Google instead want you to list every single town or postcode that your business services?

So what is the best approach to listing your businesses service area?

They key here is the ‘other areas’

Google My Business Changes Local Service Area Settings 2

Within other areas, Google includes Council regions.

Instead of the cities, you service e.g Newcastle, NSW, you can select a region by council e.g Newcastle City Council, NSW. This allows you to better control the geographic service area you select without having to list every single postcode you service.

Choose By Council Area For Google My Business

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Thursday, 15 February 2018 / Published in Google, Web Design
Firewire Digital Website Design inlcudes SEO

In Google’s continuing efforts to make the web more user friendly, they are rolling out mobile first indexing. What does this mean for your business? Do you need to change anything on your website? If your website is mobile ready, is that enough?

What is Mobile-First Indexing?

As an ever increasing amount of searches are occurring on mobile devices, Google wants its index and search results to represent the majority of users – who search on mobile. It essentially means that the mobile version of your website becomes the initial point for what google includes in their indexing and the foundation for how they determine your website rankings.

It is called ‘mobile-first’ as a reference to the fact the mobile version of your website will be considered the primary version. This means that if a website doesn’t have a mobile version, the desktop website can still be included in the google index. However a lack of a mobile friendly website experience could still negatively impact on the rankings of your website.

Moving to mobile-first indexing is a fundamental shift in the way Google thinks about website content and how it prioritizes its indexation. Up until now the Desktop version of a website was considered the primary version and the mobile site was treated as an alternate option.

Google is Moving to Mobile First Indexing 3Source: Moz (2018)

Will mobile-first indexing change my Google rankings?

Google has previously stated that content that’s not deemed mobile friendly will not rank as well. This of course remains the case with mobile-first indexing.

Previously Google has ranked the mobile version of your website on the signals from the desktop version. With mobile-first indexing, this flips. Google will rank your mobile and desktop websites based on the signals from crawling your mobile website.

Think of your mobile website as the website – it will now determine your Google rankings. Google will be looking your title, H1 headings, structured data and other content from your mobile site and using this over your desktop website.

Where a website doesn’t have a mobile version, Google will still index the desktop website to determine rankings. The official recommendation from Google if you have a ‘placeholder’ mobile version currently live – is that it would actually be better to have no mobile site than a broken or incomplete one. In this case, you should wait to launch your mobile site until it is fully ready.

What should I do for my business website?

Don’t panic, Google is rolling out these changes gradually, only on website Google considers ‘ready’ enough for this significant change to have a minimal impact. According to Google’s own guidance, if your website is responsive or otherwise identical in its desktop and mobile versions, you may not need to do anything – this is assuming you are happy with your current Google rankings.

This being said, even with a 100% mobile responsive website, you will want to ensure that mobile page speed, load times and images are fully optimized for the mobile user experience.

What if my business doesn’t have a mobile-friendly website?

It’s 2018, every business should have a mobile version of their website. If you don’t – it’s time to pull your socks up. You not only risk having a negative google ranking impact, but you have been actively ignoring over 50% of internet users who search on mobile.

Your business website desktop version will still be indexed; however it is highly likely you will not rank as well in comparison to mobile-friendly websites. This could negatively impact on your overall google rankings for mobile both users and desktop users, because Google perceives it as having a poor user experience.

It is high time, make your business invests in a mobile-friendly website and avoid running the risk of falling off the proverbial Google cliff.

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Wednesday, 13 September 2017 / Published in Google

Google has announced they have launched the ability for small businesses to quickly edit their Google My Business local listing directly in the Google search results. Google was testing this feature in July 2017, and now appears read to officially roll-out.

Google has said you simply find your business on Google Search, “and you can complete and enhance your listing, share photos and posts related to your business, and see how many views you’re getting.” When you find your business in search, you should see a new menu within the search results. An important point – you must be logged into the account that has ownership of your Google My Business account. Then click the edit button and the fields you can edit will be highlighted for you.

Here is what you can do from the search results:

• Add or correct business information, post updated hours, and more.
• Create a post on Google & share content with your customers.
• Share photos that make your business stand out.
• See how many views your listing gets, and easily access detailed information about your listing’s performance.
• Know when users upload photos of your business.
• Quickly take the most important actions to complete and enhance your business listing.

You can do this from both desktop and mobile:Google My Business can now be edited in Search Results - Newcastle Small Businesses have much to gain from this change

This small change may just provide the impetus for small business owners to be more proactive with updating their business listings.The quick questions about if the business is open on an upcoming holiday and the ability to update your listings in search is a clear win-win for both Google and business owners.

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.