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Sunday, 28 July 2019 / Published in Local SEO, PPC, SEO
SEO Events Australia

Updated: 2nd August 2019 | Written by Brogan Renshaw

If you are anything like me, you look for conferences and events for opportunities for further learning.

More than likely you have come across BIG events in the United States such as MozCon, Pubcon & Digital Summit. On the other side of the Atlantic Ocean there superb events in the UK such as BrightonSEO & SMX London & Learn Inbound.

Whilst I would recommend if you have the chance to get to these events, flying to the USA, UK & Europe from Australia is hardly a cheap exercise. Worthwhile, but certainly not cheap!

Thankfully there is an increasing number of conferences & events around search marketing and SEO being held across Australia. Below is a list of SEO events across Australia, I’m keeping track of and for anyone else that might be interested!

*Note I have focused more on events that are significantly search marketing and SEO focused. There are numerous other events big and small across Australia with a broader focus of digital marketing.

SEO & Search Marketing Conferences in Australia

Search Marketing Summit

Search Marketing Summit

Held in Sydney, the Search Marketing Summit (SMS) is targeted at industry ‘practitioners who have mid to high levels of experience’.  This 4-day event offers Search Marketing practitioners in Australia, New Zealand & Asia Pacific a place to update their skills.

With over 40 sessions packed with international and local speakers presenting at the 2019 event, you are sure to learn something. The first 2 days are focused on the conference. Day 3 offers the chance to attend a full day of an Advanced SEO Workshop. The final day is focused on an Advanced PPC Workshop.

With tickets costing $1,800 (for the first 2 days) you might need to start saving for the next edition. 

“SMS is the only legitimate SEO event in Australia (that I’m aware of). The event brings big-name speakers from around the world, so it was an exciting opportunity when I was asked to speak this year. For attendees, you get the chance to network with the speakers on a cruise around the Sydney harbour on the final night — which I thought was pretty awesome.”

Brodie Clark | Brodie Clark Consulting

  • Event: Search Marketing Summit
  • Date: May 7th-10th, 2019
  • Location: Sydney
  • Cost: $1,800 + GST

DMA Conference

DMA Cbnference - Digital Marketers Australia

Digital Marketers Australia is a two-day event held in Melbourne. With top international and local speakers coming together to share their knowledge and expertise. 

The DMA conference focuses on digital marketing to grow your business. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you, you’ll find people to network and learn from at the conference.

SEO Events in Australia 2019 1

With over 20 speakers & 18 sessions, this 2-day conference is packed with practical knowledge for you to implement. With tickets costing $299-$399 it might be time to cut out that second coffee and invest the money towards attending DMA.  

“Digital Marketers Australia is a great event for anyone looking to learn more about acquiring customers online. I’d recommend attending the conference if you’re serious about learning from speakers who are really “doing” this.”

Ashley Ward | SEMrush

  • Event: DMA Conference
  • Date: March 18th – 19th, 2019
  • Location: Melbourne
  • Cost:  $299-$399

Online Marketing Sydney Conference

SEO Events in Australia 2019 2

The team at Prosperity Media are launching a new event in Sydney to be held on the 10th of February 2020.

International and local speakers have been chosen who can provide highly actionable advice for the audience. From entry-level to advanced SEO, digital marketing managers, or a business owner looking to grow, this conference promises to have opportunities for all.

Already there have been 15 outstanding international and local speakers confirmed. Attend this event and leave with new ideas, strategies, and tactics to take your online marketing to the next level. 

  • Event: OMS Sydney
  • Date: Feb 10th, 2020
  • Location: Sydney
  • Cost: Early Bird Tickets – $249

Smaller SEO Events Across Australia

Beyond the big annual events, there are a number of fantastic events that are held more regularly across Australia.

These events can provide even more value – many of them are free.  Local events are great opportunities for networking and learning from local peers and event guests. 

Search Marketing Professionals

This is a special 1 day SEO meetup held in the last two years. An evening event it kicks off at 5.30pm until 8.30pm, with drinks and networking afterwords. Past speakers at this boutique event have included Aleyda Solis, Dan Petrovic, James Norquay and Jason Mun.

SMProfs is a special 1 day SEO meetup with some of the worlds best Search Marketing Professionals. Our aim is to have a grassroots meetup for professionals to have a chance to meet and share ideas relating to best of breed SEO & Search Marketing. This event is not to be missed if you are in Melbourne and want to gain some insights from some of the worlds best.

Peter Mead | Peter Mead IT

  • Event: SM Profs
  • Date: May 13th, 2019
  • Location: Melbourne
  • Cost: Only $10 Ticket

SEO Melbourne Meetup

A relaxed and informal meetup on digital marketing. This meetup offers opportunities to meet others in the industry in a friendly environment. A mix of web developers, SEO specialists and Search Engine Marketing professionals come together to share tips to perform better online.

This is a perfect event if you are looking to learn and share experiences on what works and doesn’t work online. 

Online Marketing Sydney

Online Marketing Sydney is a regular meetup for anyone working and interested in digital marketing. The monthly events are based in the Sydney CBD and aim to bring like-minded SEO/Inbound, SEM & Paid Search – PPC, Remarketing & Display, Social Media & Content Marketing, and Data Analytics professionals together and chat about digital marketing changes.

Online Marketing Sydney

Run by James Norquay and the team behind Prosperity Media. Learn from subject matter experts on areas that can really grow your business.

“ It’s great that they are sharing knowledge without trying to sell 🙂 ”

Naiara Corujo Fernández | Myer

Sydney SEO Meetup

The Sydney SEO Meetup is a good way to meet others in the industry in a relaxed environment. The meeting is focused on sharing tips and hints on what you might know that can help others become a better web marketer or developer.

A relaxed and informal session on digital and web marketing, come along and meet others in your industry, no matter if you are a sole trader, consultant, inhouse or part of a larger agency.

A mix of web developers, affiliate marketers, SEM, and SEO specialists regularly attend. All have tips & tricks that will help you perform better online.

The Digital Marketing Connection

A free community created to exchange knowledge and explore ideas related to the new world of digital marketing. Both beginners and advanced users will benefit.

Events include discussions related to online business strategies, e-commerce, social media, mobile apps, community engagement, display advertising, proximity marketing, SEO, SEM, converging traditional and digital marketing, online privacy and more!

Online Marketing Newcastle

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing and Content Marketing.

“Online Marketing Newcastle is a new event run by our team at Firewire Digital. Regular events will be held bringing together people from various backgrounds and fields of expertise to share their knowledge. Come along and meet new people and learn some new things to improve your online presence.”

Brogan Renshaw | Firewire Digital

This meetup is a relaxed session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are working in the industry or just interested in the topic.

Brisbane SEO Beers

As the name suggests – SEO & Beers. For me simply the best combination. Brisbane SEO Beers has only been going for a few months organised by in-house SEO Sally Mills. This is a chilled monthly get together to discuss anything from backlinks to content to technical SEO. 

This event is open to everyone no matter the experience. Come along, grab a beer and talk everything SEO.

“Brisbane SEO Beers is the new event on the block. We are building a great group of people who enjoy coming along for a beer and a chat. The amazing thing about Brisbane SEO Beers is we have different people attend from content pros to black hat geniuses – you will definitely learn something new! So come along and meet some new people! Connect with me on LinkedIn to get more details.”

Sally Mills |sallymills.com

SEO Events in Australia 2019 3

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Sunday, 23 June 2019 / Published in Google Ads, Google, PPC, SEO, Web Design
Online Marketing Newcastle Meetup

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle, New South Wales. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing, Content Marketing, and Social Media.

This meetup is a relaxed and informal session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are a sole trader, consultant, in-house, part of a larger agency or just interested in the topic.


Online Marketing Newcastle Meetup is run by Brogan Renshaw (Firewire Digital)

Online Marketing Newcastle Meetup

What is Meetup?

Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions, together.

Online Marketing Newcastle Meetup 4

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Thursday, 10 January 2019 / Published in Google Ads, PPC
Google Adwords Partner Status

At the end of 2018, a year of hard work paid off. Firewire Digital was awarded Google Partner status.

Google Partner Certification represents that the agency has:

  • Passed Google Ads Certification Exams
  • Consistently managed a high Google Ads Spend
  • Managed to obtain quality results for clients spend

The long and the short of it – you have to earn Google Partner status. This is not something Google give out to any Tom, Dick or Harry!

As Google Partners we are well versed in all things Google Ads. We are driven to offer the best PPC marketing for all our clients.

Google Partner Firewire Digital Marketing Newcastle

Why a Google Partner Badge Matters

Certified Individuals

Any agency that achieves Google Partner status has registered employees with Google Ads certifications. These certifications must be current, with Google requiring exams to be retaken every 12 months or so. This ensures only individuals that are up to date on all Google Ads features can become certified.

Google Ads Beta Features

Agencies that are certified Google Partners are given access to Beta Features. These are features Google Ads are developing and refining before becoming available to the public. Partners can use and test these Google marketing features for the benefits of their clients.

Direct Contact To Google Ads Support

Have an issue with your Google Ads account? Google Partners with a large ad spend have their own contact at Google Ads support to resolve issues. Imagine you have a campaign running that is stopped from running for apparently breaking policy. Your business is essentially losing money while the adverts are not running. Instead of taking days to resolve, a Google Partner can have the problem resolved much faster.  

Google Adwords Partner Status
Image sourced from Sellbrite

Standards Maintained

Any company that doesn’t maintain the performance criteria set by the Google Partner program can have their badge removed. This is designed to ensure a high standard of service is maintained. Our staff are committed to continually improving their knowledge of Google Ads. This ensures our clients can receive the very best Google product service.

What is next for our Google Ads service?

At this stage, there’s no better agency certification for search marketing. So that means we’re going to continue to deliver industry best practice across our PPC Services.

As we begin 2019 as a certified Google Partner, I want to thank everyone that has helped get Firewire Digital to this stage. From our staff to our clients, I am forever grateful for your continued contribution.

Firewire Digital Awarded Google Partner Status 5

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.