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Sunday, 28 July 2019 / Published in SEO
SEO Events Australia

Updated: 22nd September 2019 | Written by Brogan Renshaw

If you are anything like me, you look for conferences and events for opportunities for further learning.

More than likely you have come across BIG events in the United States such as MozCon, Pubcon & Digital Summit. On the other side of the Atlantic Ocean there superb events in the UK such as BrightonSEO & SMX London & Learn Inbound.

Whilst I would recommend if you have the chance to get to these events, flying to the USA, UK & Europe from Australia is hardly a cheap exercise. Worthwhile, but certainly not cheap!

Thankfully there is an increasing number of conferences & events around search marketing and SEO being held across Australia. Below is a list of SEO events across Australia, I’m keeping track of and for anyone else that might be interested!

*Note I have focused more on events that are significantly search marketing and SEO focused. There are numerous other events big and small across Australia with a broader focus of digital marketing.

SEO & Search Marketing Conferences in Australia

Search Marketing Summit

Search Marketing Summit

Held in Sydney, the Search Marketing Summit (SMS) is targeted at industry ‘practitioners who have mid to high levels of experience’.  This 4-day event offers Search Marketing practitioners in Australia, New Zealand & Asia Pacific a place to update their skills.

With over 40 sessions packed with international and local speakers presenting at the 2019 event, you are sure to learn something. The first 2 days are focused on the conference. Day 3 offers the chance to attend a full day of an Advanced SEO Workshop. The final day is focused on an Advanced PPC Workshop.

With tickets costing $1,800 (for the first 2 days) you might need to start saving for the next edition. 

“SMS is the only legitimate SEO event in Australia (that I’m aware of). The event brings big-name speakers from around the world, so it was an exciting opportunity when I was asked to speak this year. For attendees, you get the chance to network with the speakers on a cruise around the Sydney harbour on the final night — which I thought was pretty awesome.”

Brodie Clark | Brodie Clark Consulting

  • Event: Search Marketing Summit
  • Date: May 7th-10th, 2019
  • Location: Sydney
  • Cost: $1,800 + GST

DMA Conference

Digital Marketers Australia Conference

Digital Marketers Australia is a three-day event held in Melbourne. With top international and local speakers coming together to share their knowledge and expertise. 

The DMA conference focuses on digital marketing to grow your business. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you, you’ll find people to network and learn from at the conference.

After Digital Marketers Australia launched its first sold-out conference in 2019, they are set for a bigger and better conference in 2020. Unlike other startup events and social media events, the conference will be focusing specifically on digital marketing to help grow your business.

Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you, you’ll find people to network and learn from.Each day is going to be full of different topics that they will be covering in-depth with the speakers.

SEO Events in Australia 2019 1

This 3-day conference is packed with practical knowledge for you to implement. With super early bird tickets costing $497 it might be time to cut out that second coffee and invest the money towards attending DMA.  

“Digital Marketers Australia is a great event for anyone looking to learn more about acquiring customers online. I’d recommend attending the conference if you’re serious about learning from speakers who are really “doing” this.”

Ashley Ward | SEMrush

  • Event: DMA Conference
  • Date: 12th – 14th February 2020
  • Location: Melbourne
  • Cost:  Super early bird tickets for sale now for $497

Online Marketing Sydney Conference

SEO Events in Australia 2019 2

The team at Prosperity Media are launching a new event in Sydney to be held on the 10th of February 2020.

International and local speakers have been chosen who can provide highly actionable advice for the audience. From entry-level to advanced SEO, digital marketing managers, or a business owner looking to grow, this conference promises to have opportunities for all.

Already there have been 15 outstanding international and local speakers confirmed. Attend this event and leave with new ideas, strategies, and tactics to take your online marketing to the next level. 

  • Event: OMS Sydney
  • Date: Feb 10th, 2020
  • Location: Sydney
  • Cost: Early Bird Tickets – $249

Smaller SEO Events Across Australia

Beyond the big annual events, there are a number of fantastic events that are held more regularly across Australia.

These events can provide even more value – many of them are free.  Local events are great opportunities for networking and learning from local peers and event guests. 

Search Marketing Professionals

This is a special 1 day SEO meetup held in the last two years. An evening event it kicks off at 5.30pm until 8.30pm, with drinks and networking afterwards. Past speakers at this boutique event have included Aleyda Solis, Dan Petrovic, James Norquay and Jason Mun.

SMProfs is a special 1 day SEO meetup with some of the worlds best Search Marketing Professionals. Our aim is to have a grassroots meetup for professionals to have a chance to meet and share ideas relating to best of breed SEO & Search Marketing. This event is not to be missed if you are in Melbourne and want to gain some insights from some of the worlds best.

Peter Mead | Peter Mead IT

  • Event: SM Profs
  • Date: May 13th, 2019
  • Location: Melbourne
  • Cost: Only $10 Ticket

SEO Melbourne Meetup

A relaxed and informal meetup on digital marketing. This meetup offers opportunities to meet others in the industry in a friendly environment. A mix of web developers, SEO specialists and Search Engine Marketing professionals come together to share tips to perform better online.

This is a perfect event if you are looking to learn and share experiences on what works and doesn’t work online. 

Online Marketing Sydney

Online Marketing Sydney is a regular meetup for anyone working and interested in digital marketing. The monthly events are based in the Sydney CBD and aim to bring like-minded SEO/Inbound, SEM & Paid Search – PPC, Remarketing & Display, Social Media & Content Marketing, and Data Analytics professionals together and chat about digital marketing changes.

Online Marketing Sydney

Run by James Norquay and the team behind Prosperity Media. Learn from subject matter experts on areas that can really grow your business.

“ It’s great that they are sharing knowledge without trying to sell 🙂 ”

Naiara Corujo Fernández | Myer

Sydney SEO Meetup

The Sydney SEO Meetup is a good way to meet others in the industry in a relaxed environment. The meeting is focused on sharing tips and hints on what you might know that can help others become a better web marketer or developer.

A relaxed and informal session on digital and web marketing, come along and meet others in your industry, no matter if you are a sole trader, consultant, inhouse or part of a larger agency.

A mix of web developers, affiliate marketers, SEM, and SEO specialists regularly attend. All have tips & tricks that will help you perform better online.

The Digital Marketing Connection

A free community created to exchange knowledge and explore ideas related to the new world of digital marketing. Both beginners and advanced users will benefit.

Events include discussions related to online business strategies, e-commerce, social media, mobile apps, community engagement, display advertising, proximity marketing, SEO, SEM, converging traditional and digital marketing, online privacy and more!

Online Marketing Newcastle

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing and Content Marketing.

“Online Marketing Newcastle is a new event run by our team at Firewire Digital. Regular events will be held bringing together people from various backgrounds and fields of expertise to share their knowledge. Come along and meet new people and learn some new things to improve your online presence.”

Brogan Renshaw | Firewire Digital

This meetup is a relaxed session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are working in the industry or just interested in the topic.

Brisbane SEO Beers

As the name suggests – SEO & Beers. For me simply the best combination. Brisbane SEO Beers has only been going for a few months organised by in-house SEO Sally Mills. This is a chilled monthly get together to discuss anything from backlinks to content to technical SEO. 

This event is open to everyone no matter the experience. Come along, grab a beer and talk everything SEO.

“Brisbane SEO Beers is the new event on the block. We are building a great group of people who enjoy coming along for a beer and a chat. The amazing thing about Brisbane SEO Beers is we have different people attend from content pros to black hat geniuses – you will definitely learn something new! So come along and meet some new people! Connect with me on LinkedIn to get more details.”

Sally Mills |sallymills.com


About Brogan Renshaw

Brogan Renshaw Profile Photo

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their digital marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about digital marketing and providing digital growth solutions to businesses.

Sunday, 23 June 2019 / Published in SEO
Online Marketing Newcastle Meetup

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle, New South Wales. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing, Content Marketing, and Social Media.

This meetup is a relaxed and informal session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are a sole trader, consultant, in-house, part of a larger agency or just interested in the topic.


Online Marketing Newcastle Meetup is run by Brogan Renshaw (Firewire Digital)

Online Marketing Newcastle Meetup

What is Meetup?

Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions, together.


About Brogan Renshaw

Brogan Renshaw Profile Photo

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their digital marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about digital marketing and providing digital growth solutions to businesses.

Monday, 26 June 2017 / Published in SEO
Why do you need SEO for your newcastle small business

So why do you need SEO? Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search results such as Google. Ranking highly for search terms increases the visibility of a website within search engines and thus leads to a increased number of visitors to the actual website.
SEO allows you to connect your website with those search for your product or service and assists in turning them into paying customers.

As a business owner you have a plan to place to generate leads & sales for your business. SEO should be part of that plan, you should consider investing in your organic SEO. Why though?

Put simply – SEO works

SEO works, your business website is not going to rank in Google for the words your customers are searching without SEO. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.” SEO is unarguably one of the best ways to connect with targeted consumers and share your offer.

SEO is vitally important for small business success

SEO leads to greater credibility for your business

Ranking highly in the search results signals to customers that you’re a key player in your market. Conversely, ranking on the 2nd or 3rd page may lead to unwanted assumptions: that you’re a new business, that you’re not as well-known and thus not as good as option as the businesses on the 1st page of search results.

Being on the 2nd or 3rd page of Google means virtually no search visibility

Some business owners disregard SEO, as they believe that just having a website is enough, that just having a website is “good enough”. Research by Moz shows 71.33% of clicks happen on page one of Google. Undertaking SEO for your website and content are key to achieving top rankings; and therefore, any degree of search visibility.

SEO is only getting more important

The way search engines & even Facebook are developing, SEO is only getting more important. With continued emphasis placed on new content in the form of images, videos, blogs, ultimately all these depend on keywords to ensure search engines are able to find the content.

Up to 80% of customers now check online reviews prior to making a purchase or engaging in a service, and this number is only expected to increase. Do you want potential customers to be able to find your business? Without SEO, they are more likely to find your competitors instead!

Your competitors are doing it

If you are not doing SEO for you business, you are falling behind an competitor who is. Unfortunately SEO is not a quick fix, nor a magic bullet, SEO a never-ending process. It takes time to ensure your business is ranking for the keywords you want. Don’t let your competitors get the jump on you by ignoring SEO as valuable tool for your business.

Investing in organic SEO is more important now than ever before. Your business definitely needs to have an customised SEO strategy in place if you want to succeed in terms of digital marketing. SEO remains one of the single most important components of any businesses marketing plan.


About Brogan Renshaw

Brogan Renshaw Profile Photo

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their digital marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about digital marketing and providing digital growth solutions to businesses.