Social Media Blog Posts

Find all social media blog posts from Firewire Digital here.

Thursday, 16 August 2018 / Published in Facebook, Social Media

Ever feel like a competitor is smashing it with Facebook advertising. Ever wanted to see all your competitors Facebook ads? Wouldn’t it be nice.

Good news, now you can.

The catch is they can see you Facebook ads too. As can everyone else.

After much controversy Facebook has moved to increase transparency. You can now see everyone’s adverts at any time. What you can’t see is who they are targeting or how much they are spending. What you can see is exactly what sort of creative and copy they’re using.

Here is how to view your competitors’ ads:

  1. Go to one of your competitor’s Facebook pages
  2. Click “Info and Ads”
  3. Click “Active Ads”

That’s it! It is now easy to gain inside knowledge of your competitors Facebook ad strategy.

Let’s see what McDonalds Australia is doing.

Here’s what it looks like on mobile:

Facebook Ads - Mobile View - McDonalds Australia - Sticks Digital Marketing

Facebook Ads - Mobile View - Example Advert - McDonalds Australia - Sticks Digital Marketing

On your desktop and laptop the “Info and Ads” link is over on the left sidebar:

Facebook Ads - Desktop View - McDonalds Australia - Sticks Digital Marketing

 

Negatives of Facebook ‘Info & Ads’

A lot of people hate this new development.

I mean clearly it is not ideal that everyone can easily see your Facebook ads.

 

How to Make the Most of Facebook’s Info & Ads

As things continually change, it’s time to take advantage of this Facebook Advertising Strategy.

See what your competitors are doing. Look at their Facebook pages. Are they doing anything wrong that you could do better?

Or are they doing something clever that you should put in place for your clients?

The time is now to use this Facebook advertising feature to your advantage.

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Tuesday, 12 September 2017 / Published in Social Media
Social Media no longer an option for Newcastle Small Business

You have been told by family and friends, your small business HAS to be on Social Media. So why haven’t you done it yet? It is no longer acceptable in today’s world for your business NOT to be on Social Media, it is simply a must.

Your customers are already online, talking about your company to their friends and family. Ensure you are part of the conversation and make it work for you. This is your opportunity to provide a place for feedback and to manage the conversation effectively for a benefit to your business.

Social Media helps to achieve your small business goals

Your business has the ultimate goal to make money through a product or service. Social media goals should focus on engagement, growth and relationship building, sales will come from this.

Social media should not be seen as an opportunity to constantly push people into buying your product or service. It is a place to build trust, relationships influence customer behaviour and remain at the forefront of a customer’s mind when they want a product or service you provide. The general rule of thumb for social media is 1 in 5 posts of your content can be direct self-promotion.

Do select Social Media well – not all poorly.

No business is suited to being on every social media platform. Each social media site lends itself to a certain type of business. Instagram, for example, is great for a restaurant, to show meals, atmosphere & create a desire to attend. A local plumber, on the other hand, may find more benefits to be on Facebook.

Don’t’ fear Reviews – encourage them.

Facebook & Google are great for facilitating customer reviews. These are a hugely powerful tool that leverages social proofing to add value and authenticate your business. If someone has rated your service 5 stars and the best in Newcastle, other users will read this and take notice.

Of course, you can’t please every customer and you are not always going to get positive reviews. Users are always more likely to leave a review after a bad experience than a good but do not delete bad reviews. A bad review should be seen as an opportunity to improve your service, show the rest of your follows that you are a customer focused business. Besides, it looks awful on a business that attempts to hide negative feedback.

Add Value for your Followers

This point is crucial for all businesses big and small – give people a reason to follow you. It is not as simple as saying we have the best service or product; you need to add value and uncover a desire to be connected with your business. You cannot simply create a social media profile then leave it to sit, creating regular and interesting content that aligns with your business goals is vital for engagement, growth and overall social media value & ROI.

Social Media is a Must for your Business

Social media should not be seen as a stand-alone tool; it needs to be integrated with the rest of your digital strategy. Social media help directs traffic to your website, influences your SEO and boosts your overall digital effectiveness.

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Monday, 26 June 2017 / Published in Social Media
your newcastle business must use Facebook Advertising

Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising.

The power of Facebook Advertising is terrifying – we know it. Unless you are a business owner and want to harness that power.

As a starting point, your business should have at minimum a Facebook Business page. View this as another website, or an online shopfront for your business. In the long run, if you provide the resources, it eventually pays off and provides a significant ROI. The next step is Facebook advertising, but will it benefit your business? Absolutely.

The Targeting Options For Facebook Ads Are Terrifying!

Unlike AdWords, Facebook ads are targeted to the users’ demographics and interests, not what they’re searching for in Google. Because of this, the refinement available to you when you set up the audience targeting for your ads is extraordinarily powerful.

Here are a few great examples of how as a business owner you can target your Facebook ads:

  • Run an e-commerce store selling ladies shoes? Target online females whose interests include ‘shopping & shoes’. Set an appropriate targeted age range and even target those who demonstrate digital behaviour such as online shopping.
  • Have bricks and mortar business – no worries. Target people that live locally and/or have shown an interest in a business such as yours.
  • Only offer services in your local area? Specifically target the geographical region in which you operate, whether it’s a country, city, village or even postcode region.

With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience, meaning you can get value out of even the smallest spend. Even with a small budget, you can reach thousands of people that meet highly targeted criteria.

Your customers ARE on Facebook

With over 2 billion active Facebook users the amount of data captured is extraordinary. You can all but guarantee that whatever business you run and in whatever industry or niche, a good percentage of your target audience will be on Facebook. The data captured from all its user is what has enabled Facebook to establish the most powerful platform for targeted online marketing.

With the sophisticated targeting options available, you can make sure your ads are seen by your specific target audience when they are in a fairly relaxed mindset. When on Facebook, individuals can be subtly advertised too, without the pressure and time constraints of a work environment.

3 Million Advertisers On Facebook

Monitor Spend, Performance And ROI

Whatever your business spends on Facebook marketing, the most important thing is that you know exactly what you’re getting out of it. With Facebook advertising, you can clearly see what you have spent and what results it has driven.

From within Facebook Adverts Manager, you can track a huge range of performance metrics to help you monitor performance and measure your ROI. The information you are provided with includes:

  • Cost data including average Cost per Click (CPC), Cost per Like and Cost per Conversion based on your specific goals and tracking.
  • The total number of times your ad was shown (Impressions, the number of different people who saw your ad (Reach) and the average number of times (Frequency)
  • The number of clicks or other actions people took, such as page likes, engagement, comments and shares.

It is in this way that you are able to try out different ads and targeting to see what works best and drives the biggest ROI for your business.

Get a foot in front of your competitors.

Long gone are the early days of Facebook when it was designed to share content with friends and family. Over 3 million advertisers are now active and engaging fans and potential customers on the platform, is your business?

For how powerful Facebook’s advertising platform is, it is amazing how many businesses are still not using it. As a result, if your competitors aren’t advertising, your business has a fantastic opportunity to gain sales or leads that you might otherwise have never received. What’s more, those customers may have otherwise gone to your competitors instead.

Now it is time to get your business advertising on Facebook.

Although setting up and maintaining Facebook ads takes time and requires an experienced ad manager to get the best results, the rewards are well worth the investment.

For more information on utilising the power of Facebook Advertising for your business get in touch.

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.