Presented by Firewire ’24’

Bridging the Gaps Across Digital
with Collaborative SEO.

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The Date

Join us on the 26th September, from 9am-5pm + Networking After Party from 5:30-Late.


The Rydges Hotel Newcastle, Corner of Wharf Rd & Merewether St, Newcastle, NSW, 2300.


NTP‘s Networking After Party @ Bartholemew’s, 145 King St, Newcastle NSW 2300.

Speakers 2024

Sally Mills

Sally, the Senior SEO Lead at InfoChoice Group, thrives on problem-solving technical and on-page SEO problems with diverse teams. With a background in web development, she channels this whenever she’s tackling technical issues, programmatic SEO strategies or automating repetitive SEO tasks.

Beyond her professional role, she loves building side projects to experiment with new strategies or areas of SEO. As the driving force behind Brisbane SEO Networking events, she is dedicated to fostering the Australian SEO community and educating SEOs.

PRESENTATION: Collaborative Strategies & Relationships That Build Successful Campaigns

Building a successful campaign takes more than a lone SEO. To win at SEO you need to build relationships with people from all digital disciplines. Discover the journey of building a successful SEO campaign and the vital strategies and relationships needed.

Daniel Cheung

Daniel started his SEO career in 2018 and is currently working for Adobe as a Senior SEO Manager. Daniel has made a name for himself in the SEO industry as “the schema guy”, specialising in schema markup and resolving technical SEO issues.

He frequently shares his insights on his social channels and openly shares SEO learning resources on his site and through his LinkedIn. 

PRESENTATION: Schema & The Value of Web Devs and SEOs Working Together

We can do good work on our own, but we can achieve great things when we work together. Web devs and technical SEOs want the same thing, but often have different perspectives on how to get there. However, if we can build a cooperative and functional relationship between these teams, they can learn and grow from each other. In this session Daniel will speak to attendees about how harnessing these differences and encouraging collaboration can yield powerful results. 

Kate Toon

Kate Toon is an award-winning business mentor and digital marketing coach, renowned speaker, podcaster and author. She is the head of the Stay Tooned group of companies which includes the Digital Marketing Collective, The Clever Copywriting School, and The Recipe for SEO Success.

Kate was named Australia’s Most Influential Small Business Woman (2022), one of Australia’s Top 50 Small Business Leaders (2022), and Businesswoman of the Year and Training & Education Provider of the Year at the national My Business Awards (2020). She is on a mission to demystify the realities of running a successful online business and the role SEO plays in building a business.

PRESENTATION: SEO & Growing an Online Business

When it comes to building your business, SEO has a role to play, but there is also a bigger picture for long term success. In this session, we’ll explore the role of SEO in growing a business, and the other elements you need for success.

Remi Audette

Prior to launching Sunday Best Digital Agency in 2021, Remi worked in the SEO and marketing teams of some of Australia’s biggest brands, including Officeworks, Kmart and Telstra.

Awarded ‘Young Search Professional of the Year 2023’ at the SEMRush Search Awards, Remi is passionate about collaborative search strategies, combining growth-focused SEO strategies with creative search tactics to elevate the marketing plans of SME’s across Australia.

PRESENTATION: Why a Brand-First Approach is the Key to Better SEO Outcomes

A brand strategy is the foundation of all your

marketing – SEO is no exception. But many SEOs don’t understand or ignore the importance of brand strategy when executing their SEO activities. In this session, attendees will learn the importance of brand strategy in business, how SEO and brand strategy intersect and how they can use brand-SEO integration to get better business outcomes.

Jason Mun

With 10 years experience in the SEO industry, Jason has helped eCommerce businesses – large and small – grow their organic search traffic.

Jason’s experience led him to launch his own agency in 2013, which was later acquired by Overdose Digital in 2017, where he is now the Chief Search Officer leading a team of highly skilled search marketers and working with leading eCommerce retailers across Australia, New Zealand and Singapore.

PRESENTATION: Enterprise SEO Migration: How to Ensure a Smooth Transition

Managing SEO migrations on small and medium websites from one monolithic platform to another is very different from a complete digital transformation platform migration with millions of pages indexed.
In this session, Jason will be sharing his tips and tricks on how to successfully plan and manage a large scale enterprise SEO migration project for one of Australia’s largest household brands.

Despina Gavoyannis

Despina Gavoyannis is the Founder at SEO Meets Design and SEO writer at Ahrefs. Her work has been published on Ahrefs, Diggity Marketing, Internet Marketing Gold, and Keyword Cupid, among many others.

Despina’s specialty and passion is working in the space where SEO meets design and visually explaining complex SEO concepts. She works cross-functionally with many non-SEO professionals to educate them on how SEO matters for their role, and vice versa with other SEO’s. Currently, she has a course available on IMG courses on the UX of SEO.


Design and SEO are commonly treated, not just as different, but entirely separate skill sets within the digital industries. Despina has made a career out of breaking down these myths and demonstrating the UX of SEO. In this session, attendees will learn about the wealth of knowledge SEO and content designers have to share with each other, and the powerful outcomes they can create. 

Sarah Pelecanos

Sarah has over ten years of experience in digital marketing, establishing her digital marketing agency – TwentyTwo Digital – in 2020.

Sarah enjoys sharing her knowledge at every opportunity, working as a marketing mentor and course tutor, and a speaker and panel facilitator at industry events. She is also passionate about taking digital performance to the next level with critical data analysis and groundbreaking creativity.

PRESENTATION: Cracking the Digital Code: Leveraging SEO Algorithms and Social Media Strategies for Maximum Visibility

Understanding the relationship between SEO and Socials can be difficult, especially when for so long the two have worked hard to stay out of each others’ lane. In  this session Sarah will be discussing the relationship that is (or should exist) between SEO and social media, how SEO impacts social (and vice versa), how we can close the gap between departments and bring them together, and how you can leverage this partnership to maximise your online visibility.

Edward Bate

Edward has been working in SEO since 2016, working with clients both in Australia and internationally. He launched his independent consultancy in 2023 with the aim of helping businesses actually get real results from SEO.

His passion for SEO stems from the constant challenges and changes of the landscape, focusing on data driven decisions to meet those challenges in consulting, communicating and navigating businesses.

PRESENTATION: SEO In, Dollars Out? How to Properly Forecast SEO & What’s the Formula?

We don’t know what the exact results of SEO will be for the investment in time, resources and money. And for too long, leading with that causes SEO initiatives to be deprioritised within businesses. In this session attendees will get some insight into forecasting SEO value and ROI. Whether you’re an SEO struggling to advocate for your budget or a marketing/comms manager trying to understand how to  work with SEOs or outsourced efforts in a way that demonstrates value, this presentation is for you.

Ellen Bennett

Ellen is a seasoned recruiter with NewyTechPeople, specializing in Digital Marketing and Design, and she is the host of NTP’s podcast ‘Digitally Diverse’ where she chats to digital professionals with weird and wonderful career stories.

Beginning her career during her London gap year (which then turned into six), she partnered with startups, agencies, and global brands, focusing on roles across UX Design, Product Design, and Digital Marketing. 

Ellen is passionate about promoting inclusion and diversity in the industry. Since joining NewyTechPeople in 2022, she has collaborated with companies in Newcastle and Australia-wide, and engages in community events like Newy Design Meetup, Coded Diversity, and Debrief- The Senior Marketers Circle that empower individuals in digital marketing and design.

PRESENTATION: Recruiting for Digital Teams

In this session Ellen will speak to attendees about the value SEOs bring to digital teams, and how to hire for teams that can collaborate to produce powerful outcomes.

At Edge of Search ’24 we’ll be taking a deep dive into why SEO is more than just Google, why your business or team will benefit from SEO, and understand the role of SEO in collaborative partnerships with other digital professionals.

Learn from expert perspectives, cutting-edge strategies, and behind-the-scenes case studies that will revolutionise your approach, not just to search engine optimisation, but to digital marketing as a whole.

TIckets 2024

Full access tickets include the full day conference, entry to the networking after party, and the recording of the day’s presentations. For those unable to attend in person, we also have a Recording Only ticket option available!

Edge of Search Ticket 2024 + Access To Post Event Networking Drinks + access to conference recordings – $375

This is a discount price (10% off) for 3 tickets to Edge of Search 2024 + access post networking event + access to conference recordings – $1012.50

This is a discount price (15% off) for 5 tickets to Edge of Search 2024 + access post networking event + access to conference recordings – $1593.75

This is a discount price (20% off) for 10 tickets to Edge of Search 2024 + access post networking event + access to conference recordings – $3000

Digital access to all speakers recordings + presentations post event. Note: This is NOT a ticket a to attend the in person conference – $99


City Life Meets Coastal Living

Australia’s second oldest city offers a unique balance between the laid back coastal lifestyle and the conveniences of city life. In the words of popular travel publication, Lonely Planet, Newcastle “punches well above its weight”.

Newcastle is one of 7 Smart Cities in the world by National Geographic and is home to a thriving digital and tech community.

The city also boasts a proud artistic community with more artists per capita than anywhere else in Australia. More reasons to visit Newcastle:

  • Multicultural dining options shared by people from all over the world.
  • Coffee, cold brew and filter coffee – Novocastrians love great coffee and you’ll find multiple local roasters around town.
  • Stunning beach locations including the heritage-listed Bogey Hole,  Merewether Ocean Baths (the largest in the southern hemisphere), the newly renovated Newcastle Ocean Baths, famous Nobbys Beach and lighthouse, and local hotspot Bar Beach.
  • Bushwalks and Wildlife – connect with nature at Blackbutt Reserve, Glenrock State Conservation Area, or the Caves Beach Coastal Walk.
  • Arts and Entertainment – Newcastle is home to incredible street art and murals, museums, multiple art galleries, historic theatres, a comedy club, sprawling parks, and local markets.

Mountains, Wine & So Much More

If you prefer to escape the city in your downtime, there are plenty of beautiful locations close by including Lake Macquarie, the Hunter Valley and more.

Hunter Valley Region has a viticultural history dating back to the 1800s and is home to over 150 wineries and no small number of exquisite dining options. Take a stroll through the Hunter Valley Gardens, hop on a tour and enjoy some wine-tastings, vodka tastings, beer tastings, or even a cheese tasting. Only 1 hour and 45 mins from Newcastle.

Lake Macquarie, the largest lake in the Southern Hemisphere, is only a 20-30 minute drive from town. Head to the Esplanade at Warners Bay to enjoy the foreshore, great restaurants, unique boutiques, or hire a boat and get out on the water. 

The Watagan Mountains are ideal for campers and hikers looking for new adventures. The Watagans have a variety of campsites and walking trails for all experience levels, just 1hr and 15mins from Newcastle. 

Port Stephens is home to Nelson Bay, which is less than an hour away from Newcastle and is home to stunning nature reserves, the Worimi Conservation Lands and sand dunes, a spectacular coastline of beautiful beaches and plenty of bottlenose dolphins!


The Edge of Search – SEO Conference 2024 has been curated for digital and search marketing professionals who want to stay ahead of the curve, elevate their digital presence, network with the best, and gain access to insights that you can’t just Google!

EoS ’24 is a curated SEO masterclass full of insights and strategies designed for SEO specialists, business owners, marketing managers and more – if you work in digital, buy your tickets now.

This conference is for anyone working in the digital space including, search engine optimisation and search engine marketing professionals, business or agency owners, digital marketers, digital marketing managers, content marketing professionals, digital PR and branding professionals, social media marketing professionals, affiliate marketers, and other industry professionals.

The event will be taking place at the Rydges hotel in Newcastle, NSW, on the 26th September. Newcastle is located on the mid-North coast in the Hunter Region, approximately 2 hours North of Sydney.

A full-access ticket includes entry to the conference, entry to the post-conference networking event, and access to the recording when it’s available to attendees.

EoS ’24 is an in-person event and we will not be livestreaming at this year’s event. While the event will not be livestreamed, it will be recorded. This recording will be made available to attendees and is available for purchase for those unable to attend the event in-person.

Like many other SEO conferences in 2024, EoS ’24 is a full-day conference and we will be featuring speakers who are industry experts. What makes us different is that we are focusing on supporting the Australian industry and home-grown talent, we are hand-picking speakers to present a curated topic, and the conference is designed to be about more than just SEO so that it’s suitable for a variety of digital professions.

EoS ’24 is giving the stage to Australian based experts to share their insights with the Australian market. While there are many talented international search marketing speakers sharing their knowledge, we are taking the opportunity to support home-grown talent.

EoS ’24 is giving the stage to Australian based experts to share their insights with the Australian market. While there are many talented international search marketing speakers sharing their knowledge, we are taking the opportunity to support home-grown talent.

EoS ’24 is giving the stage to Australian based experts to share their insights with the Australian market. While there are many talented international search marketing speakers sharing their knowledge, we are taking the opportunity to support home-grown talent.

If you’re interested in sponsoring EoS ’24, please do get in touch via email at [email protected].

We use our sponsorship funding to cover the costs of running the event, including the cost to hire venues, hire suppliers and vendors, logistics fees, and we pay our speakers.

Our Sponsors

Edge Of Search

Presented by Firewire