Google Ads Blog Posts

Find all Google Ads related blog posts from Firewire Digital here.

Sunday, 23 June 2019 / Published in Google Ads, Google, PPC, SEO, Web Design
Online Marketing Newcastle Meetup

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle, New South Wales. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing, Content Marketing, and Social Media.

This meetup is a relaxed and informal session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are a sole trader, consultant, in-house, part of a larger agency or just interested in the topic.


Online Marketing Newcastle Meetup is run by Brogan Renshaw (Firewire Digital)

Online Marketing Newcastle Meetup

What is Meetup?

Meetup is a platform for finding and building local communities. People use Meetup to meet new people, learn new things, find support, get out of their comfort zones, and pursue their passions, together.

Online Marketing Newcastle Meetup 1

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Thursday, 10 January 2019 / Published in Google Ads, PPC
Google Adwords Partner Status

At the end of 2018, a year of hard work paid off. Firewire Digital was awarded Google Partner status.

Google Partner Certification represents that the agency has:

  • Passed Google Ads Certification Exams
  • Consistently managed a high Google Ads Spend
  • Managed to obtain quality results for clients spend

The long and the short of it – you have to earn Google Partner status. This is not something Google give out to any Tom, Dick or Harry!

As Google Partners we are well versed in all things Google Ads. We are driven to offer the best PPC marketing for all our clients.

Google Partner Firewire Digital Marketing Newcastle

Why a Google Partner Badge Matters

Certified Individuals

Any agency that achieves Google Partner status has registered employees with Google Ads certifications. These certifications must be current, with Google requiring exams to be retaken every 12 months or so. This ensures only individuals that are up to date on all Google Ads features can become certified.

Google Ads Beta Features

Agencies that are certified Google Partners are given access to Beta Features. These are features Google Ads are developing and refining before becoming available to the public. Partners can use and test these Google marketing features for the benefits of their clients.

Direct Contact To Google Ads Support

Have an issue with your Google Ads account? Google Partners with a large ad spend have their own contact at Google Ads support to resolve issues. Imagine you have a campaign running that is stopped from running for apparently breaking policy. Your business is essentially losing money while the adverts are not running. Instead of taking days to resolve, a Google Partner can have the problem resolved much faster.  

Google Adwords Partner Status
Image sourced from Sellbrite

Standards Maintained

Any company that doesn’t maintain the performance criteria set by the Google Partner program can have their badge removed. This is designed to ensure a high standard of service is maintained. Our staff are committed to continually improving their knowledge of Google Ads. This ensures our clients can receive the very best Google product service.

What is next for our Google Ads service?

At this stage, there’s no better agency certification for search marketing. So that means we’re going to continue to deliver industry best practice across our PPC Services.

As we begin 2019 as a certified Google Partner, I want to thank everyone that has helped get Firewire Digital to this stage. From our staff to our clients, I am forever grateful for your continued contribution.

Firewire Digital Awarded Google Partner Status 2

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.