The vast majority your of customers use search engines such as Google & Bing to make purchasing decisions. Up to 93% of searches online begin with a Search Engine. As 75% of search traffic never goes past page one, your business cannot afford to be on page two, three or more.
To achieve your goals of business internet marketing, you need more than just a website. You want your business to be highly visible and easy to find for potential customers.
Google users perform 3.5 billion searches per day. The vast majority of this search traffic goes to the organic search results. With our strategic approach to SEO we can lift your Google rankings and stay ahead of the competition.
Google makes thousands of changes to the ranking algorithms every year. SEO that doesn’t keep up with these changes can see fast declines in rankings, visitors and sales. Staying on top of these changes is key to SEO success. Ranking organically in Google ensures that your potential customers are able to find you quickly and easily online. When done right, SEO is a great opportunity for your business to grow leads, sales and revenue.
Our approach to SEO is all about focusing on the specific needs of your target audience. We develop effective SEO strategies that deliver high-quality traffic to your website. If you want to dominate in your industry SEO provides the pathway.
You know you want to get more people onto your website. Yet no one is currently finding you on Google. What is the next step? Search engine optimisation.
Our experienced SEO team can help your website surge in the rankings. First up we undertake a website audit to uncover the areas of improvement required. Then we review your historical website data to record the baseline of where we are starting from. We present our audit findings with reports on the factors affecting your rankings and the most effective strategies to see ranking improvements.
Once you understand the work required we begin to work on your SEO campaign. We undertake extensive research to find the best performing keywords for your business, keywords that generate revenue. The structure of your website and its content is an important piece of the SEO puzzle. We perform a refine the structure & content to appeal to both search engine algroriths and your target audience. Finally spread the word - get the word out about your business by creating a portfolio of quality links to increase your website's authority.
During this long term SEO campaign we provide transparent detailed reports. You will receive a monthly overview of how your campaign is performing and a breakdown of the work that has been completed. We keep you informed every step of the way.
No, we won’t be the cheapest SEO agency Newcastle to choose from. Trust us though, cheap SEO is dangerous for your business. As often the case in life - cheap is not always better.
If you are being offered SEO services for anything less than $750 a month, stop and consider this. How can this agency truly dedicate the time and resources needed to your website to provide long term growth? The sad answer is they can’t. Instead these cheap SEO services cut corners and risk google penalties by using ‘black hat seo’. Early on you might see some results but the risk of punishment by Google is a dangerous game to play. A manual google penalty can even remove your business from Google Search completely.
For honest and last resulting, we highly recommend you invest in quality Newcastle SEO services. We aren’t the cheapest, but you can rest easy knowing that our team will get the maximum out of your budget.
There is a well worn phase in SEO ‘it depends’. The question of ‘how much should SEO cost’ really does depend on a huge amount of factors. What industry you are in, the competitiveness of the keywords, what audience you are targeting and past SEO activities (good and bad).
That being said, you should invest no less than $1000 a month for at least six months. Why six months? Well that is how long it takes to make a genuine difference to your business's growth.
Every company will tell you they delivery results, but we have the case studies and experience to back that up. We focus on getting you results. Unlike many SEO agencies across Newcastle, we link SEO into ROI. This ensures we undertake the work that will drive true growth and sales for your business.
All this can not happen unless we become an extension of your business. At Firewire Digital we treat every business like our own. Every client relationship is important.
We offer our services across all company sizes. Our goal regardless of the size of your business is to see your business grow. While we are located in Newcastle, we provide our SEO services to companies across Australia.
Members of our team have worked with companies of all sizes and industries. We have more than likely already worked with businesses just like yours. This means we have the experience necessary to drive growth for your business.
To put it out there again ‘it depends’. You have to be serious about wanting long term growth. The key word here is long term. SEO won’t work for anyone that wants instant results. Search engine optimisation is a long term process to transform your business. If you are prepared to invest properly in SEO, you will receive the rewards.
The goal of search engine optimisation is to improve the search engine rankings of your website. What value is a brilliant website that no one can find? None. If your website is not being found on Google, your business is not being found by potential customers. By investing in SEO you give your website the best chance to be shown by search engines.
Google considers hundreds of factors when deciding how to rank websites in search results. Luckily our team stay on top of the ever changing nature of SEO. Your website is a great marketing tool, but it must be visible to potential customers.
The key difference between SEO and local SEO is that local SEO is targeted to a specific geographical location. The aim of local SEO is to get your products and services in front of potential customers within your geographic area. Local SEO uses the same tactics as a normal SEO strategy - quality content & link building just with a specific focus on your region.
Think of your own search patterns - do you add a city or town name to your search, e.g. ‘curtains Newcastle’. By targeting the relevant region for your business, local SEO can assist Google to associate your business with that geographic region.
So do you need SEO or local SEO? Typically Local SEO is best for businesses that service specific regions or have a physically location. Think of plumbers, painters, builders, local shops - these local businesses all want to appear in localised google search results.
If your business is focused on selling or trading all over the world - you need an international SEO strategy. International SEO is the process of helping search engines determine which country and language you are targeting.
If you are targeting people all over the world there are a number of different things to consider in your digital marketing strategy. Firstly consider which countries you wish to target and ensure you have set up correct country targeting. Secondly you need to customise your site for cultural differences in your audience, simply translating copy is not good enough. Finally you have to attract backlinks to your website from websites within your targeted country.
Basically while your strategy is international SEO, you need to localise the strategy for each country you want to target.
There can be a temptation from businesses to focus on digital marketing avenues that drive immediate results - Google Ads/PPC can do its. However while this can generate immediate results, the cost can be unsustainable for many.
In our experience some Newcastle digital marketing agencies attempt to to push you into paid search ads. They do this because it is a quick way to appear at the top of Google - in doing this chances you are paying a fortune when it simply isn’t needed. When undertaken properly however paid search can be hugely profitable. Paid search ads allow us to consistently test and measure which keywords provide the most value to your business.
SEO on the other hand is designed to drive organic traffic to your website. Unlike paid search where it costs every time someone clicks your advert, SEO drives ‘free’ traffic to your website. Driving ‘free’ traffic to your website is the ultimate goal of any business. Therefore investing in SEO can be a more cost effective spend of your digital marketing budget.
Ultimately though paid search and SEO shouldn’t be seen as an ‘either or’ option. The more real estate your business can occupy on the search engine results the higher chance you have of being found. If it is right for your business Google Ads and SEO can combine to drive substantial revenue growth.
No. Google stresses to stay away from any individual or SEO agency offering guaranteed rankings. Offering a guarantee on google rankings is against Google’s guidelines. Google changes its search algorithm frequently requiring constant monitoring. We cannot guarantee #1 Google rankings, we do have a proven track record of delivering results.