Rated 4.9/5 by happy customers on Google
Firewire have delivered some incredible results with Google Ads, 3x our previous best-paid ads lead campaigns. .
Nharess Van Der Stelt
Google Shopping Ads Sales
Search Ads Sales
Book in a quick call to discuss your business goals. Pay for your plan and you’ll be onboarded within hours and ready to get started.
In just 24 hours, we'll book in a discovery call with our Google Ads team and start working on a plan of action to get you big results.
Our team will get started on implementing your targeted Google Ads campaigns and delivering an ROI
Efficiently expand reach and scale your Google ad campaigns for maximum growth.
Refine and optimize your campaigns by systematically testing ad variations to ensure we’re maximising ROI.
Focused on meticulous campaign management, we’re committed to maximising your ROI for every advertising dollar spent.
Tailor-made strategies designed to precisely match your unique business goals and audience.
No hiding here, we proactively keep you up to date on what is going on with your Google Ads account.
Strategically crafted landing pages aligned with your ad campaigns, maximizing the ROI of your advertising efforts.
Supercharge your online presence and conversions with precision-targeted Google Search Ads, meticulously crafted by our seasoned team to put your business at the forefront of search results.
Capture your audience’s attention and drive results with captivating YouTube ads crafted by our agency, leveraging compelling visuals and strategic targeting for maximum impact.
Transform browsing into buying with our expertly managed Google Shopping campaigns, ensuring your products shine in search results and attract eager shoppers.
Elevate your online presence and re-engage potential customers with highly effective retargeting ads meticulously crafted by our experienced team.
3x Google Ads Leads
Firewire have delivered some incredible results with Google Ads, 3x our previous best-paid lead campaigns. I have no hesitations in recommending their services. If you’re not sure where to start with your business and Google Ads/SEO, start here.
Nharess Van Der Stelt
10 fold ROI on Ads
Firewire have become an important part of our digital marketing team. They have increased our Google Ads ROI by 10 fold. Highly recommend.
Attention to detail
I’ve worked with Firewire on SEO & Google Ads for several companies. Their depth of knowledge and attention to detail, as well as their genuine helpfulness, has far surpassed anything I’ve experienced with other agencies.
Increased ROI 8x
Firewire have been outstanding to work with on Google Ads. Their approach goes above and beyond the normal provider. They have increased our ROI 8x. This team offers big value to any business.
I can't thank them enough
I would highly recommend Firewire Digital to anyone looking for a quality digital marketing agency. They have guided me in the right direction for what I need. I cant thank you enough!
Doubled our organic leads
After a run of bad experiences with other competitors, Firewire Digital we’re able to deliver results doubling our organic leads and have been a pleasure to work with. We highly recommend.
Google Ads previously called Google Adwords is Google’s PPC advertising platform. Businesses can use this system to create advertisements and bid on specific keywords to appear within Google’s search results. You are in full control of how much you’re willing to spend on any specific word or advert, as Google Ads operate on an auction system.
When a google user searchers for one of your keywords, if your bid is higher than what others are bidding, your advert will appear higher in the search results. The wonderful aspect of Google ads is that you only pay when a user clicks on your advert. In other words, you are only paying for people that are actually interested in what service/product you are advertising.
Google Ads work within an auction platform with advertisers bidding on specific keywords. Like a desirable property in a hot real estate market, the more competition bidding on a keyword is, the higher the bids can go. Now, when a search is conducted containing your keyword, Google evaluates whether your advert will appear.
To determine whether your advert appears, Google looks at two factors; the relevancy of your advert and the dollar amount of your bid. It then selects the winners of the auction and displays their adverts. The number of adverts displayed at the top of the search engine results pages (SERPs) can vary from zero – four. If a user clicks your advert they are then redirected to your website. Google only charges you when your advert is clicked also known as pay per click.
While your digital marketing strategy can vary greatly depending on your business goals, industry and competitors, Google Ads offer a huge opportunity. If you search for any query regarding a product, service, business or brand, adverts will occupy the first part of the page. If your business isn’t there, your competitors will be. There are three key areas that Google Ads excels in.
The budget control offered within the Google Ads system is something other marketing channels simply can not compete with. There is absolutely no minimum spend to run Google Ads. You can run a campaign with a budget of $10 a day if you wish. The catch here is, your results will depend on how competitive your industry is and the keywords you select. The key though is the budget control offered.
The potential to scale your Google Ads is endless. If you identify a successful campaign that is providing a positive ROI, you can instantly increase the spend to potentially get more conversions. Equally, if you find a campaign is underperforming and is costing more than it returns, simply turn it off. With Google Ads, you are not locked into a minimum spend or any contract.
The level of data available within Google Ads is exceptional. You have access to every bit of information related to your campaign performance. Find out how many times your ad was shown, how many times it was clicked, how many people converted to a lead or a sale from your ads or even what age group are spending the most with you.
These three aspects of Google Adwords stand in direct contrast to traditional marketing channels. With TV or print advertising your access to analytics is extremely limited. You also have very little clue to how successful your campaigns are, as you don’t really know how many people have seen them. There is also no flexibility offered, once you have made the investment with traditional advertising you are stuck with the TV advert, or the print advert. The lack of ability to quickly change direction if the channel is not delivering a positive ROI can be crippling.
It is a question we are often asked. Our response is always the same – Google Ads can work for almost any business, regardless of size. Yes, Google makes money from its advertising platform. In 2018, they generated $116.3 billion US Dollars from business using paid advertising. The point here is that businesses wouldn’t be investing marketing budgets into Google ads without seeing an ROI.
Yes, Google ads cost money. Google wouldn’t have these huge profits if it didn’t. However, it is important to remember that all marketing (traditional and digital) requires investment. The more important question is are you getting a return on that investment.
Yes! Firewire Digital is proud to be one of only a few certified Google Partner in Newcastle.
Google Partners is Google’s program for digital marketing agencies to become certified as obtaining a certain level of knowledge of Google advertising platforms. To prove this knowledge Google requires us to pass various Google Ads product certification exams. Google Partner Certification represents that the agency has:
No problem, simply book in a free strategy call now and we’ll guide you through the best options for your business.
Our prices depend on the size of your business and the size of your Google Ads budget. To find out more about our pricing, please book in your free discovery call now.