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Like Facebook, Youtube allows advertisers to display ads to users of their social media platform. With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.
You don’t need a huge budget to advertise on Youtube. If you have already invested in a quality video production, Youtube video advertising is just the next step to get an ROI. When implemented correctly you can begin seeing results relatively quickly when a good budget is in place, and all goals are clearly defined.
Youtube ads help businesses and brands connect with the ideal target audience who are most likely interested in their content and will engage with their products and services.
Like other PPC advertising platforms, Youtube advertising works on an auction system. When you create your campaign, it goes to an auction to be placed in front of your selected audience.
As Youtube is owned by Google, Youtube advertising is managed through Google Ads management.
Youtube allows businesses to utilise huge amounts of data to target ads towards users. The targeting capabilities within the platform are tremendous. Narrow down your audience targeting by demographics, online behaviours, interests, connections and locations. The options to target your perfect audience are almost endless. Get in front of the customers that matter for your business.
Yes, Youtube advertising can play a part in your digital marketing plans to drive more customers, sales and leads. The thing is though, advertising on Youtube is a different beast from running PPC or Facebook advertising.
Youtube advertising can depend on many factors, most of which being what your business is and the quality of the content you are creating. Depending upon the industry you are in, some products or services lend themselves better toward video advertising.
If your business is in a suitable industry for video advertising, Youtube marketing can be a great way to increase brand exposure and generate sales. However, like with other forms of digital marketing, it is only worth the investment if you take the time to create quality content and campaigns.
For each campaign, we create a Youtube advertising strategy that meets the needs of your potential customers. Set up correctly Youtube advertising can be very profitable for your business providing a significant ROI. Firewire Digital never 'set and forget' your campaigns, we constantly optimise your ads to ensure the best outcomes for your business.
At Firewire Digital we believe you have the right to know what is happening with your Youtube video campaigns. It is your business, your money, and your campaign. We send monthly reports on how your campaigns are progressing and what we have done to improve your results. This keeps you up to date on your campaign and us accountable. With us, you’ll never have to wonder about what is happening with your advertising campaigns.