Case Study
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JettProof
How Firewire Generated 102% Sales Growth Through Google Ads Campaign For JettProof
JettProof is an innovative Australian manufacturer of sensory compression garments and sand-free beach products.
Industry: E-commerce
Location: Newcastle, Australia
Services provided: Google Ads, Shopping Ads.
OUR CHALLENGE
Firewire Digital began working with JettProof in 2022 to drive increased revenue through Search and Shopping Ads across Australia and New Zealand. The challenge was to effectively target and reach their specific audience – individuals and families seeking sensory solutions – while managing costs and maximising return on ad spend. The campaign needed to balance broad reach with precise targeting to ensure ad spend efficiency.
- Market Specificity: Reaching a highly specific target market of individuals with sensory needs
- Product Education: Effectively communicating product benefits through ad copy
- Cost Management: Optimising ad spend across multiple product lines
- Geographic Expansion: Successfully scaling across Australia and New Zealand markets
The Results
Growth Summary
Through strategic campaign management and continuous optimisation, we implemented a comprehensive Google Ads strategy that transformed JettProof’s digital advertising performance. We began by conducting extensive keyword research to identify high-intent search terms specific to sensory products and therapeutic garments.
Our team developed multiple campaigns targeting higher-value products through Search, Shopping & Retargeting channels. We implemented advanced audience segmentation to ensure ads reached the most relevant users, including healthcare professionals, parents, and individuals seeking sensory solutions.
The campaign structure was regularly refined based on performance data, with continuous testing of ad copy variations and bidding strategies. This allowed us to progressively lower cost per conversion while maintaining strong conversion rates.
By focusing on shopping ads for their core product lines, we were able to showcase JettProof’s products visually while capturing high-intent purchase traffic. The retargeting component ensured we maintained engagement with interested prospects through their consideration journey.
Through meticulous optimisation and testing, we achieved a dramatic 102% increase in sales while simultaneously reducing the cost per conversion by 50%. The improved targeting and ad relevance also led to a 50% increase in conversion rate, demonstrating both the efficiency and effectiveness of the campaign strategy.
The results validated our approach of combining strategic targeting with continuous optimisation, establishing JettProof as a leader in the sensory products market across Australia and New Zealand while maintaining strong profitability metrics.
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