Case Study
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Good Feet Store
How Firewire Boosted Paid Leads by 133% for Good Feet Store Through Google and YouTube Ads
Good Feet Store is a premium retailer specialising in custom-fitted arch supports.
Industry: Retail
Location: Australia
Services provided: Google Ads, Youtube Ads, BVOD.
OUR CHALLENGE
In May 2022, Good Feet Store Australia approached Firewire Digital to revamp their underperforming Google Ads campaigns. With 10 retail locations across Australia, they needed a strategic partner who could help position each store as the regional leader in orthopedic footwear solutions. The initial focus was on optimising search campaigns, with subsequent expansion into video advertising channels to drive broader brand awareness and engagement.
- Underperforming Google Ads campaigns needing complete overhaul.
- Regional targeting requirements for 10 different store locations.
- High cost per lead limiting campaign scalability.
The Results
Growth Summary
Our strategic approach began with a laser focus on high-intent search terms using exact match targeting to drive qualified traffic. This precision targeting allowed us to connect with users actively searching for orthopedic footwear solutions, resulting in immediate improvements in lead quality and conversion rates.
After establishing a solid foundation of consistent lead generation through search campaigns, we expanded the strategy to include YouTube Ads and BVOD (Broadcast Video on Demand). This multi-channel approach allowed us to leverage Good Feet Store’s existing high-quality video assets to target upper-funnel audiences and build brand awareness.
The combination of highly targeted search campaigns and strategic video advertising proved extremely effective. By focusing on quality over quantity in our targeting approach, we were able to decrease the cost per lead by 35% while simultaneously increasing the overall lead volume by 133%.
The improved campaign efficiency and expanded reach positioned each of Good Feet Store’s 10 locations as the clear market leaders in their respective regions. The 115% increase in conversion rate demonstrated that our optimized targeting was successfully connecting with the right audience at the right time.
Through continuous optimisation and strategic channel expansion, we transformed Good Feet Store’s digital advertising from an underperforming expense into a predictable and scalable source of qualified leads for their retail locations across Australia.
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