Case Study / Lead Gen, B2C Good Feet Store We assisted Good Feet Store, overhaul an underperforming Google Ads campaign in May 2022. After intial success in Google search ads, the campaigns where expanded to Youtube Ads & BVOD. THis resulted in an increase in paid leads by 133% positioning each of the 10 stores as the leaders in their regions Results Focusing on high intent search terms and using exact match targeting, we were able to drive highly targeted users via search ads. Once we were establish a solid base of leads, we expanded campaigns to Youtube to utilise existing quality digital assets adn target higher funnel trraffic. These combined approaches lead to an decrease cost per lead by 35%. +112% Increase in leads -35% Cost Per Lead +115% Increase in conversion rate Firewire have delivered some incredible results with Google Ads, 3x our previous best-paid lead campaigns. I have no hesitations in recommending their services. If you’re not sure where to start with your business and Google Ads/SEO, start here. Nharess Van Der Stelt Good Feet Store Book your free discovery call now 👉 View other success stories. Could you be our next success? Modelers Central Leading global eCommerce retailer for model ship building. HCB Solar Leading provider of solar power for the Newcastle & Lake Macquarie markets. JettProof JettProof calming sensory clothing manfuacturer & retailer. Secondary arm of Sand Free Towel products.