Case Study / Lead Gen, B2C
Good Feet Store
We assisted Good Feet Store, overhaul an underperforming Google Ads campaign in May 2022. After intial success in Google search ads, the campaigns where expanded to Youtube Ads & BVOD. THis resulted in an increase in paid leads by 133% positioning each of the 10 stores as the leaders in their regions
Results
Focusing on high intent search terms and using exact match targeting, we were able to drive highly targeted users via search ads. Once we were establish a solid base of leads, we expanded campaigns to Youtube to utilise existing quality digital assets adn target higher funnel trraffic. These combined approaches lead to an decrease cost per lead by 35%.
+112%
Increase in leads
-35%
Cost Per Lead
+115%
Increase in conversion rate
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