Case Study / Lead Gen, B2C

Modelers Central

Modelers Central, a prominent name in the modeling industry, sought to amplify its online presence and drive revenue growth. Taking the reins of their Google Ads campaign, we executed a strategic approach that yielded exceptional results.

Focusing on precision and market targeting, our strategy utilised search ads to capture the attention of audiences in Australia and the highest-performing markets in the USA.

Results

This targeted approach not only elevated the visibility of Modelers Central but also significantly enhanced their profitability, showcasing the power of a meticulously planned and executed digital advertising campaign. Achieving a remarkable 12:1 Return on Ad Spend (ROAS), we drastically reduced Cost Per Acquisition (CPA) by 50%. This translated into a staggering 120% surge in revenue.

12:1
ROAS

-50%
Decrease in cost per sale

+120%
Increase in revenue

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