Case Study / Lead Gen, B2B


Fieldfolio is an Australian wholesale marketplace featuring over 200,000 products from over 250 wholesalers. We were approached to provide technical assistant to the development and product management team from an SEO perspective. We supported the team with keyword research, analysis of thousands of potential categories and classifications, and technical website audits to improve rankings and user experience.


The biggest implementation occured with the role out of new eCommerce categories. This was a complete overhaul of the existing system that wasn’t optimised for users & search. With over 1000 new & relevant categories implemented. Redesign’s of category pages, product pages & brand pages assisted in optimising internal linking and ranking opportunities. 

Increase in organic traffic

Increase top 3 rankings

Increase in # of keywords

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