Case Study / Lead Gen, B2C

Backyard Grannys

We were approached by Backyard Granny’s to tackle a 12-month declining organic traffic trend.

After a content audit & we were able to identify numerous content pillars that were missing from the site. New content development combined with optimising of existing strong assets delivered 134% increase in traffic.


By building out content pillars and re-structure some of the site achriticte we have been able to delivered exceptional results. A doubling of organic leads, an increase in top 3 ranking positions of 228%. These results have cemented Backyard Grannys as the market leader.

Increase in leads

Increase in Organic Traffic

Increase in Top 3 rankings

After a run of bad experiences with other competitors, Firewire Digital we’re able to deliver results doubling our organic leads and have been a pleasure to work with. We highly recommend.
Simon Brown
Digital Marketing Manager - Backyard Grannys

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