Firewire Digital was tasked by The Springs to re-ignite their Google Ads revenue after a previous bad experience with external Google Ads management.
After taking over The Springs Google Ads account management, we first had to address key issues in the history of the account. Poor and unnecessary keyword targeting, wasteful spend and a non-existent ROI had plagued previous campaigns. Once we could see where things had gone wrong, we began to build a whole new campaign targeting high-value keywords.
Working with Firewire Digital ensured Google Ads has become a key driver to their marketing performance. Every $1 spent has driven $8.50 in conversion value. The value derived from our Google Ads management has enabled The Springs to focus on providing a fantastic experience to all their patrons.
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