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Case Study

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The Springs

How Firewire Helped The Springs Peats Drive 34:1 ROI Through Google Search Ads

Return on ad spend
0 :1
Cost Per Lead
- 0 %
Revenue Growth
+ 0 %

The Springs at Peats Ridge is a premium wedding and reception venue catering to couples seeking an exceptional event experience.

Industry: Hospitality & Events

Location: Central Coast, Australia

Services provided: Google Ads

OUR CHALLENGE

The Springs at Peats Ridge approached Firewire Digital with the goal of enhancing their digital presence and increasing wedding and reception venue bookings. The 12-month engagement focused on capturing high-intent leads across three key regions: Sydney, the Central Coast, and The Hunter Region. The venue faced significant competition in the wedding industry and needed a strategic approach to stand out in the digital space while maintaining cost-effective lead generation.

Growth Summary

Our strategic approach began with a comprehensive analysis of The Springs’ target markets and competitive landscape. We implemented a sophisticated Google Ads strategy that precisely targeted couples searching for wedding and reception venues across Sydney, the Central Coast, and The Hunter Region.

The campaign structure was meticulously crafted to optimize for high-intent keywords while maintaining strict cost control measures. This approach allowed us to dramatically reduce the cost per lead while simultaneously increasing the quality of inquiries received.

We expanded the strategy to include golf bookings across the same key regions, creating an additional revenue stream that complemented the wedding business. This multi-faceted approach helped diversify their income while maintaining strong performance metrics across all campaigns.

Through continuous optimization and refinement of targeting parameters, we achieved an exceptional return on ad spend of 34:1, demonstrating the effectiveness of our precision-based approach. The 163% reduction in cost per lead was achieved through advanced audience segmentation and bid management strategies.

The culmination of these efforts resulted in an impressive 1142% revenue growth, transforming The Springs Peats Ridge into a dominant player in the wedding venue market across their target regions.

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