Case Study / Lead Gen, B2C
The Springs
The Springs at Peat Ridges, a sought-after wedding and reception venue, embarked on a mission to enhance its reach and bookings. With a strategic digital marketing approach, we honed in on capturing wedding and reception venue inquiries in high-demand areas: Sydney, the Central Coast, and The Hunter Region. This targeted effort led to an astounding 34:1 Return on Investment (ROI) and a remarkable 163% reduction in Cost Per Lead (CPL) compared to previous campaigns.
Results
In addition to wedding and reception venues, we set our sights on golf bookings in key regions: the Central Coast, Sydney, and Newcastle. By tapping into this market, we further expanded The Springs’ revenue streams and solidified its position as a multi-faceted destination.
34:1
ROAS
-163%
Decrease in cost per lead
+1142%
Revenue
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