Case Study
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Leah Jay
How Firewire Achieved 240% Organic Traffic Growth For Leah Jay
Leah Jay is Newcastle and Hunter Region’s most awarded property management agency, with over three decades of experience in dedicated property management services.
Industry: Real Estate
Location: New South Wales
Services provided: SEO, Content marketing, Google Ads Management
OUR CHALLENGE
Following a website rebuild and rebranding initiative, Leah Jay faced significant SEO challenges that threatened their digital presence. Despite their strong local reputation and brand recognition, their visibility for non-branded search terms had dramatically declined.
The initial engagement revealed critical technical issues affecting website performance and search engine rankings. With a 30-year legacy in property management at stake, the challenge was to restore and enhance their digital footprint while maintaining their premium market positioning.
- Technical SEO Crisis: Post-rebuild website performance issues and structural problems
- Limited Non-Brand Visibility: Poor rankings for crucial property management search terms
- Complex Service Offering: Need to effectively communicate specialised property management services
- Competitive Market: Standing out in a saturated property management market
The Results
Growth Summary
The transformation began with a comprehensive technical SEO audit and optimisation phase. Our team implemented critical backend improvements and enhanced website speed, establishing a solid foundation for sustainable growth. This technical optimisation was crucial in improving the site’s crawlability and search engine performance.
We developed and executed a strategic content plan aligned with Leah Jay’s business objectives. This involved creating high-value, expert-level content specifically targeting their ideal customer profile. The content strategy positioned Leah Jay as the authoritative voice in property management, addressing specific pain points and questions of property investors.
The Google Ads strategy was refined with precision targeting, focusing on two key segments: property owners considering a change in property management and first-time investors seeking their initial property manager. This targeted approach, combined with continuous optimisation, led to significantly more efficient ad spend and improved lead quality.
The implementation of these strategies delivered exceptional results across all key metrics. The 240% increase in organic traffic demonstrated the effectiveness of our technical SEO and content strategies. The 514% increase in top 3 rankings significantly improved Leah Jay’s visibility for crucial non-branded terms, while the 38% decrease in cost per lead reflected the efficiency of our targeted advertising approach.
These improvements transformed Leah Jay’s digital presence from a position of crisis to one of market leadership, establishing them as the go-to property management experts in the Newcastle and Hunter Region digital landscape.
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