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Instagram currently has more than 800 million users worldwide. It doesn’t matter if you are a ASX200 company or a small business, you don’t need a huge budget to advertise on Instagram. Instagram advertising can be one of the most cost effective digital marketing channels available to you.
Instagram advertising helps businesses and brands connect with their ideal target audience who are most likely interested in their content and will engage with their products and services.
Since Instagram is such a visual platform, forget about trying out text ads here. You need quality images (or video) to reach your target audience with Instagram ads.
Like other PPC advertising platforms, Instagram advertising works on an auction system. When you create your campaign, it goes to an auction to be placed in front of your selected audience. The auction is judged on three main areas, your ‘bid’ amount, auction rates and ad quality.
Like Facebook advertising, the targeting capabilities within the platform are tremendous. Narrow down your audience targeting by demographics, online behaviours, interests, connections and locations. The options to target your perfect audience are almost endless. Get in front of the customers that matter for your business.
The best part about Instagram advertising, it works! According to Instagram, 60% of people say they discover new products on the platform, and 75% of people take action after seeing a post.
Yes, Instagram advertising is 100% worth it! If you are the right type of business.. Of course though, we would say that as we are a Instagram advertising agency. Let’s take our bias out of it for a minute and look at some of the current statistics regarding Instagram.
The power of Instagram advertising, can drive your business growth to the next level. However, as with all digital marketing it requires an investment of time and experience to get things working well. We often have clients come to us only after wasting thousands of dollars in their own attempts at ‘boosting posts’ with no ROI. Don’t risk it, talk to Firewire Digital today and see how we can get your Instagram advertising strategy working to grow revenue.
For each campaign we create a Instagram advertising strategy that meets the needs of your potential customers. We use this strategy to create compelling ads that combine the best keywords and website experience to produce leads and sales. Set up correctly Instagram Ads can be very profitable for your business providing a significant ROI. Firewire Digital never 'set and forget' your campaigns, we constantly optimise your ads to ensure the best outcomes for your business.
At Firewire Digital we believe you have the right to know what is happening with your Instagram campaigns. It is your business, your money, and your campaign. We send monthly reports on how your campaigns are progressing and what we have done to improve your results. This keeps you up to date on your campaign and us accountable. With us, you’ll never have to wonder about what is happening with your Instagram marketing campaigns.