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With over 500 million users, LinkedIn is the world’s largest professional network. LinkedIn advertising allows your business to reach your ideal customers.Using LinkedIn Ads manager you can deliver highly targeted advertising to your perfect audience. Target by occupation, job title, location, even down to specific companies! You are also able to undertake remarketing of recent website visitors as well as email contact in your database.
Like other PPC platform the cost per click (CPC) for LinkedIn advertising can vary greatly depending on your targeting. LinkedIn offers different bidding options of CPC or CPM (Cost Per Thousand). CPM means you are only charged an amount for every 1,000 people that are shown your advert. You can expect to pay anywhere between $0.50 and $6 per click.
LinkedIn offers full control of how you spend your advertising budget. Control your budget by setting a daily budget, a total budget and maximum bids. You can also choose when you start and stop your ads.
Total budget - If you want your campaign to deliver as fast as possible for a specific budget, then only set a total budget.
Daily budget - If you want to set up a campaign that is always on, then only set a daily budget.
Setting bids - Set the maximum amount you're willing to pay for clicks, impressions, or delivered InMails. You will never pay more than the price you bid.
For each campaign we create a LinkedIn marketing strategy that meets the needs of your potential customers. We use this strategy to create compelling ads that combine the best keywords and website experience to produce leads and sales. Set up correctly LinkedIn advertising can be very profitable for your business providing a significant ROI. Firewire Digital never 'set and forget' your campaigns, we constantly optimise your ads to ensure the best outcomes for your business.
At Firewire Digital we believe you have the right to know what is happening with your LinkedIn campaigns. It is your business, your money, and your campaign. We send monthly reports on how your campaigns are progressing and what we have done to improve your results. This keeps you up to date on your LinkedIn campaign and us accountable. With us, you’ll never have to wonder about what is happening with your LinkedIn advertising campaigns.