Case Study / Lead Gen, B2C

HCB Solar

HCB Solar is a solar power company operating across the Hunter Region. Established as a local family electrical business in 1948, HCB has been installing solar power systems for residential, commercial and government clients for over 20 years. We started working with the HCB team in 2020, focusing on updating their website, providing technical support, optimisation of on-page elements, and keyword research to drive the content strategy.

Results

Undertaking search intent-based keyword research we built out topically relevant content clusters to expand their site. Site authority and clientele grew steadily as they saw their traffic grow from 500 visits a month to 2,500 visits per month.

+258%
Increase in website leads

+400%
Increase in organic traffic

+150%
# of keyword rankings

The Firewire Digital team have been amazing right from our first contact. They have taken over our SEO (organic leads up by 258%), and Google Ads (paid leads up 350%) and we couldn’t be happier.
Beau Adams
HCB Solar
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