Case Study
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HCB Solar
How Firewire Generated An Increase of 258% in Leads Through SEO for HCB Solar
HCB Solar is Newcastle leading designer and installer of solar power systems.
Industry: Solar & Renewable Energy
Location: Newcastle, Australia
Services provided: SEO, Content marketing, UX recommendations
OUR CHALLENGE
When HCB Solar partnered with Firewire Digital in 2020, they were looking to modernise their digital presence and capture a larger share of the growing solar market. While they had strong technical capabilities and an established reputation, their website was underperforming with only 500 monthly visits. The site needed comprehensive optimisation to better showcase their expertise and generate qualified leads.
- Limited organic visibility despite 10+ years of industry experience
- Outdated website not optimized for search engines or conversions
- Lack of strategic content to drive organic traffic and leads
The Results
Growth Summary
Our team implemented a comprehensive SEO and content strategy focused on both technical optimisation and high-value content creation. We began with extensive keyword research to identify search intent and content opportunities in the solar space. This research drove the development of topically relevant content clusters that expanded site coverage while maintaining tight thematic focus.
On the technical side, we conducted a thorough site audit and implemented key optimisations to improve crawlability and indexing. This included enhancing site architecture, optimising meta data, improving internal linking, and fixing technical issues impacting performance.
The content strategy centered on creating in-depth, authoritative content that addressed key customer questions and pain points throughout the solar buying journey. By building out comprehensive topic clusters, we were able to establish HCB Solar as a leading voice in solar education and installation.
Through consistent execution of these strategies over a multi-year engagement, we helped HCB Solar achieve dramatic growth in organic visibility and lead generation. Monthly website traffic grew from 500 to 2,500 visits – a 400% increase. More importantly, website leads increased by 258% as the improved content and user experience helped convert more visitors into qualified prospects.
The number of ranking keywords grew by 150%, giving HCB Solar broader visibility across relevant solar-related searches. This expanded reach, combined with conversion-optimised content and clear calls-to-action, created a sustainable pipeline of inbound leads to fuel business growth.
The results demonstrate how a strategic approach to SEO and content, executed with technical precision and high-quality content development, can transform a website into a powerful lead generation engine – even in a competitive industry like solar power.
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