Case Study / Lead Gen, B2C
Burke Mead Lawyers
Burke Mead Lawyers approached us to tackle a bloated site that had no content strategy direction.
A content audit identified over 700 blogs that were providing no relevant value to the site. We began by removing all content that wasn’t relevant to target services. Immediately traffic & rankings improved for leftover pages. Â
Results
A strong focus was put on building content pillars relevant to target services. This strategy was designed to deliver not just relevant traffic but also leads. Traffic has increased by 680%, but more importantly, relevant leads have increased 145%.Â
+145%
Increase in leads
+680%
Increase in Organic Traffic
+1250%
Increase in top 3 rankings
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