Case Study
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Hamilton Janke Lawyers
How Firewire Drove 594% Organic Traffic Growth Through SEO For Hamilton Janke Lawyers
Hamilton Janke Lawyers is a premier criminal defence law firm providing dedicated legal representation across all NSW courts.
Industry: Legal
Location: Newcastle, Australia
Services provided: SEO, Content Strategy.
OUR CHALLENGE
When Hamilton Janke Lawyers approached Firewire Digital, they had experienced disappointing results with their previous digital marketing agency despite having quality content on their website. The engagement began with a comprehensive audit that revealed significant opportunities to optimise their existing content and improve their overall SEO strategy. The two-year partnership focused on leveraging their in-house writing expertise while providing strategic direction for content optimisation and keyword targeting.
- Poor Website Structure that hindered search visibility
- Suboptimal User Experience limiting engagement
- Lack of Strategic Content Direction despite having quality writers
- Ineffective Keyword Targeting preventing ranking growth
The Results
Growth Summary
The transformation began with a complete restructuring of the website architecture to improve crawlability and user experience. Our team worked closely with Hamilton Janke’s in-house writers, providing detailed content outlines and keyword research to identify high-value topics in the legal sector.
We implemented a comprehensive content strategy that focused on optimising existing content while developing new cornerstone pieces targeting strategic keywords. This dual approach allowed us to leverage their existing content investment while expanding their topical authority.
The content optimisation process involved enhancing on-page SEO elements, improving internal linking structures, and ensuring all content aligned with search intent. We provided their writing team with detailed briefs that included target keywords, semantic variations, and content structure recommendations.
A key focus was placed on developing content clusters around core practice areas, helping to establish topical authority in key legal specialties. This strategic approach, combined with technical SEO improvements, led to dramatic improvements in search visibility.
The results speak for themselves – a 594% increase in organic traffic demonstrates the power of combining quality content with strategic SEO. The 690% increase in top 3 rankings shows how effectively we were able to target valuable keywords, while the 50% increase in organic leads validates that we were attracting the right kind of traffic.
This case study showcases how a strategic partnership between agency expertise and in-house talent can drive exceptional results in a competitive legal market. By providing clear direction while leveraging existing resources, we helped Hamilton Janke Lawyers achieve sustainable organic growth that continues to deliver value.
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