Case Study
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Hunter Coast Painting
From 120 to 2,000 Monthly Visits: How Firewire Took Hunter Coast Painting to #1
Hunter Coast Painting is a painting company known for superior craftsmanship and customer-centric service in Newcastle and Lake Macquarie.
Industry: Home Improvement
Location: Newcastle, Australia
Services provided: SEO, Content marketing
OUR CHALLENGE
When Hunter Coast Painting approached Firewire Digital, they had a solid reputation for quality workmanship but struggled to translate that into online visibility and lead generation. With only 120 monthly website visits, they were missing out on significant business opportunities in their service area. The company needed a comprehensive digital strategy to increase their online presence and generate more qualified leads.
Key challenges:
- Limited Online Visibility: Despite 10+ years of industry experience, the website had minimal organic traffic
- Competitive Local Market: Needed to stand out among established painting companies in Newcastle
- Content Gaps: Lacked comprehensive content addressing customer paint service queries
The Results
Growth Summary
Our approach began with meticulous search intent-based keyword research to understand exactly what potential customers were searching for when looking for painting services. This research informed a complete revamp of their website structure and content strategy.
We implemented a comprehensive technical SEO foundation, ensuring the site architecture was optimised for both search engines and user experience. This included improving site speed, implementing schema markup, and enhancing mobile responsiveness.
The content strategy focused on creating topically relevant content clusters that positioned Hunter Coast Painting as an authority in both residential and commercial painting services. We developed in-depth service pages, location-specific landing pages, and informative blog content that addressed common customer questions and pain points.
A key focus was placed on local SEO, ensuring Hunter Coast Painting appeared prominently in local search results. This included optimising Google Business Profile, building local citations, and creating location-specific content that resonated with their Newcastle and Lake Macquarie service areas.
The results were transformative. Monthly website visits increased from 120 to 2,000, representing a 1483% growth in organic traffic. More importantly, this translated into a 320% increase in qualified leads through the website. The strategy also resulted in a 430% increase in top 3 keyword rankings for valuable search terms, solidifying their position as a leading painting service provider in the region.
Through strategic optimisation and content development, Hunter Coast Painting has established a strong digital presence that continues to drive business growth and maintain their position as Newcastle’s premier painting service provider.
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