Case Study
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Hunter Bathroom Renovations
How Firewire Drove 400% Organic Traffic Growth For Hunter Bathroom Renovations
Hunter Bathroom Renovations specialises in premium bathroom renovation services across Newcastle & Lake Macquarie.
Industry: Home Improvement
Location: Newcastle, Australia
Services provided: SEO, Content marketing, UX recommendations
OUR CHALLENGE
When Hunter Bathroom Renovations approached Firewire Digital, they had a basic website but lacked visibility in search engine rankings for their target keywords. As a local business in a competitive industry, they needed to establish strong organic search presence to drive qualified leads. The initial challenge was to develop and execute a comprehensive SEO strategy that would deliver measurable results in terms of rankings, traffic and conversions.
Key challenges:
- Limited online visibility despite strong offline reputation
- High competition from established renovation companies
- Basic website with minimal optimisation
- No content strategy to drive organic traffic
The Results
Growth Summary
Our strategic approach began with comprehensive keyword research to identify high-value search terms relevant to bathroom renovations in the Newcastle region. This research informed the development of a content strategy focused on both commercial and informational intent keywords.
We implemented technical SEO best practices to build a strong foundation, ensuring the website was properly structured and optimised for search engines. This included optimising meta titles, descriptions, header tags and internal linking.
The content strategy focused on creating high-quality, informative content that addressed common customer questions and showcased the company’s expertise. We developed location-specific service pages and blog content targeting key suburbs in their service area.
Regular monitoring and optimisation of the campaign allowed us to identify opportunities and make data-driven adjustments to improve performance. The combination of technical optimisation, strategic content and ongoing refinements delivered exceptional results.
Within 12 months, Hunter Bathroom Renovations achieved dominant positions for their target keywords, with multiple page 1 rankings driving significant increases in organic traffic. Most importantly, this translated into a 276% increase in qualified leads from organic search.
The dramatic improvement in organic visibility and lead generation has transformed their digital presence, establishing Hunter Bathroom Renovations as a leading provider in the Newcastle region and creating a sustainable channel for new business growth.
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