Hunter Bathroom Renovations.

Increasing Organic Leads by 276%

Firewire partnered with Hunter Bathroom Renovations to increase their organic leads.

Organic Leads

Organic Traffic

Keywords Ranking

Take Your Business Online & Get More Leads Like Hunter Bathroom Renovations

Establishing an online presence for the first time can be daunting, but working with professionals can not only make the process quicker and easier, it can also help your business hit the ground running with fresh leads. This is the experience of Hunter Bathroom Renovations, after engaging Firewire Digital for the website they wanted to build and getting their brand online. With a website design focused on user experience and search engine optimisation, HBR’s organic leads has steadily increased year on year.

Hunter Bathroom Renovations Google Analytics Screenshot by Firewire Digital


Hunter Bathroom Renovations is a local small business that proudly transforms the bathrooms of homes and businesses across the Newcastle and Lake Macquarie regions. Whether you’re in the market for a small bathroom makeover or in need of a whole transformation, Hunter Bathroom Renovations provides the best service and workmanship to their clients.

Hunter Bathroom Renovations approached Firewire Digital to help establish their business online. They needed a compelling website and to appear in search engines rankings for targeted keywords relevant to their business to compete in a highly competitive market. 

The Process

Launching a business online requires extensive planning to get materials ready, design done and to execute each phase on time and on budget.

Phases include website design – taking into account how users experience/navigate the website and are driven towards conversion, research on keywords and competitors, producing the copy deck and media to populate the website, linking to your other digital platforms, and finally launching your business online. 

The keyword research and competitor research phase of planning is critical as targeting the right keywords on the website improves initial rankings and provides the greatest ROI. After the website was launched, Firewire Digital completed 6 months of SEO work for Hunter Bathroom Renovations. The search engine optimisation work we completed included technical SEO, link building, producing SEO content and content marketing. 

Hunter Bathroom Renovations Website Design on Desktop and Mobile by Firewire Digital, Transparent Background

The Result

Hunter Bathroom Renovations launched the new website and their business online in February 2019 and have experienced significant organic growth since. The most significant increase was in their organic goal completions, which increased 276% year on year (Feb ‘20-Jan ‘21 compared to Feb ‘19-Jan ‘20). The majority of these leads came through Form Submissions, which increased by 231%, and the biggest improvement for leads was email clicks from the website, which increased 1,625% for the same period.

Hunter Bathroom Renovations Google Analytics Year on Year Goal Completions Screenshot by Firewire Digital

In the past 6 month period alone (September 2020 – February 2021)organic goal completions have increased by 115% and conversion value by over 100%.

Hunter Bathroom Renovations Google Analytics Organic Leads 2021 Screenshot by Firewire Digital
Hunter Bathroom Renovations Google Analytics Organic Leads 2021 Screenshot by Firewire Digital

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