Classic Blinds & Shutters

+54% organic leads


Client: Classic Blinds & Shutters
Service: SEO
Outcome: An increase of 54% organic leads over a period of 6 months

Improve Rankings & Increased Leads with SEO

With consistent efforts in search engine optimisation, Firewire Digital increased organic leads through the Classic Blinds & Shutters website by 54% over the same period the year before. Our SEO specialists used their skills and expertise to improve page rankings and brand visibility, resulting in a significant increase in conversions.

Classic Blinds & Shutters Website Design on Desktop and Mobile, Transparent Background


Classic Blinds & Shutters are proud to be the leading manufacture of the best aluminium plantation shutters in Australia. Their aluminium shutters are made by Australian workers for Australian conditions. 

Firewire Digital were engaged by Classic Blinds & Shutters to implement an ongoing SEO strategy to take their business to the next level. Their goal was to increase organic traffic to their website, expand the brand visibility, and drive market awareness around some of their most popular products, including their aluminium plantation shutters.

The Process

Firewire Digital worked together with Classic Blinds & Shutters to create a new digital marketing strategy encompassing SEO and project management services. Firewire Digital began this undertaking by planning a full SEO strategy and technical analysis to drive key areas of growth.

This strategy was divided into three phases. The first phase was to create a new website, switching the client from a Divi WordPress Theme to Astra WordPress, and a focus on content development. Developing content for the website involves not only producing new content for the site to keep content fresh and to target relevant keyword phrases, but also involves optimising existing content.

The second phase is focused on link building, connecting to relevant industries online and in the local community. The backlink profile of a website is a significant ranking factor and using a targeted link building strategy is effective for improving brand authority, user trust and page rankings.

The third phase focused on after sales follow up to improve Classic Blinds & Shutters digital profile. We worked with the sales team to develop a process to increase the level of feedback from clients and to request Google reviews. Google My Business grew from 50 to 100+ 5 star reviews!

Classic Blinds & Shutters SEMrush Traffic Trends Screenshot by Firewire Digital

The Result

The strategy employed by Firewire Digital addressed a myriad of core issues. The new website and theme made sure the site not only looks great and functions flawlessly for a great customer experience, it is also technically sound from a developer and SEO perspective. With the technical boxes ticked, we then shifted strategy to focus on content: optimising content that was already ranking for quick wins and producing new content to target keyword phrases related to their ideal market for long-term gains. While all of this is happening in the background, actively engaging clients to increase online reviews allows Classic to build trust and authority with users, and as an extension of this search engines. 

The result is an increase in not only page rankings, but in the number of pages appearing in the search results, which increases organic traffic. Through our SEO and technical strategy, Firewire Digital have significantly increased Classic Blinds market share in the window coverings market over time. In the last 12 months, Firewire Digital’s strategies and consistent SEO efforts have resulted in a 50% growth in organic traffic.

Classic Blinds & Shutters Google Analytics Goal Completions Screenshot by Firewire Digital

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