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Case Study

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Classic Blinds & Shutters

How Firewire Increased Organic Traffic By 150% for Classic Blinds & Shutters With SEO

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Classic Blinds & Shutters is a leading manufacturer and retailer of premium window coverings, specialising in aluminium plantation shutters.

Industry: Manufacturing & Retail

Location: Newcastle, Australia

Services provided: Local SEO, Content marketing

OUR CHALLENGE

Classic Blinds & Shutters approached Firewire Digital in 2020 after experiencing disappointing results with previous SEO agencies. Despite having a quality product offering and strong local reputation, they struggled to gain visibility in organic search and generate consistent leads through their website. The business needed a strategic partner who could develop and execute a comprehensive SEO strategy aligned with their growth goals.

The Results

Growth Summary

Our team conducted extensive keyword and competitor research to identify the highest-value opportunities. We developed a content strategy focused on both commercial and informational intent, creating comprehensive product pages and educational content around blinds, shutters and window coverings.

The technical foundation was strengthened through site architecture improvements, internal linking optimisation, and enhanced local SEO signals. This provided the platform needed for content to perform effectively in search.

Content development focused on addressing specific customer pain points and questions at each stage of the buying journey. Product pages were expanded with detailed specifications, benefits and visual assets. 

Local SEO efforts included optimizing for Newcastle and surrounding suburbs, building citations, and earning reviews from satisfied customers. This multi-faceted approach helped Classic Blinds dominate local search results.

The results exceeded expectations, with organic traffic growing from 500 to 2,500 monthly visits – a 150% increase. More importantly, this translated into a 54% lift in qualified leads. Keyword rankings expanded by 530% as the site gained authority for a broad range of relevant terms.

Today, Classic Blinds & Shutters maintains its position as one of Newcastle’s leading manufacturers and retailers of premium window coverings, with a strong digital presence driving consistent lead flow and business growth.

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