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Sunday, 28 July 2019 / Published in Local SEO, PPC, SEO
SEO Events Australia

Updated: 2nd August 2019 | Written by Brogan Renshaw

If you are anything like me, you look for conferences and events for opportunities for further learning.

More than likely you have come across BIG events in the United States such as MozCon, Pubcon & Digital Summit. On the other side of the Atlantic Ocean there superb events in the UK such as BrightonSEO & SMX London & Learn Inbound.

Whilst I would recommend if you have the chance to get to these events, flying to the USA, UK & Europe from Australia is hardly a cheap exercise. Worthwhile, but certainly not cheap!

Thankfully there is an increasing number of conferences & events around search marketing and SEO being held across Australia. Below is a list of SEO events across Australia, I’m keeping track of and for anyone else that might be interested!

*Note I have focused more on events that are significantly search marketing and SEO focused. There are numerous other events big and small across Australia with a broader focus of digital marketing.

SEO & Search Marketing Conferences in Australia

Search Marketing Summit

Search Marketing Summit

Held in Sydney, the Search Marketing Summit (SMS) is targeted at industry ‘practitioners who have mid to high levels of experience’.  This 4-day event offers Search Marketing practitioners in Australia, New Zealand & Asia Pacific a place to update their skills.

With over 40 sessions packed with international and local speakers presenting at the 2019 event, you are sure to learn something. The first 2 days are focused on the conference. Day 3 offers the chance to attend a full day of an Advanced SEO Workshop. The final day is focused on an Advanced PPC Workshop.

With tickets costing $1,800 (for the first 2 days) you might need to start saving for the next edition. 

“SMS is the only legitimate SEO event in Australia (that I’m aware of). The event brings big-name speakers from around the world, so it was an exciting opportunity when I was asked to speak this year. For attendees, you get the chance to network with the speakers on a cruise around the Sydney harbour on the final night — which I thought was pretty awesome.”

Brodie Clark | Brodie Clark Consulting

  • Event: Search Marketing Summit
  • Date: May 7th-10th, 2019
  • Location: Sydney
  • Cost: $1,800 + GST

DMA Conference

DMA Cbnference - Digital Marketers Australia

Digital Marketers Australia is a two-day event held in Melbourne. With top international and local speakers coming together to share their knowledge and expertise. 

The DMA conference focuses on digital marketing to grow your business. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you, you’ll find people to network and learn from at the conference.

SEO Events in Australia 2019 1

With over 20 speakers & 18 sessions, this 2-day conference is packed with practical knowledge for you to implement. With tickets costing $299-$399 it might be time to cut out that second coffee and invest the money towards attending DMA.  

“Digital Marketers Australia is a great event for anyone looking to learn more about acquiring customers online. I’d recommend attending the conference if you’re serious about learning from speakers who are really “doing” this.”

Ashley Ward | SEMrush

  • Event: DMA Conference
  • Date: March 18th – 19th, 2019
  • Location: Melbourne
  • Cost:  $299-$399

Online Marketing Sydney Conference

SEO Events in Australia 2019 2

The team at Prosperity Media are launching a new event in Sydney to be held on the 10th of February 2020.

International and local speakers have been chosen who can provide highly actionable advice for the audience. From entry-level to advanced SEO, digital marketing managers, or a business owner looking to grow, this conference promises to have opportunities for all.

Already there have been 15 outstanding international and local speakers confirmed. Attend this event and leave with new ideas, strategies, and tactics to take your online marketing to the next level. 

  • Event: OMS Sydney
  • Date: Feb 10th, 2020
  • Location: Sydney
  • Cost: Early Bird Tickets – $249

Smaller SEO Events Across Australia

Beyond the big annual events, there are a number of fantastic events that are held more regularly across Australia.

These events can provide even more value – many of them are free.  Local events are great opportunities for networking and learning from local peers and event guests. 

Search Marketing Professionals

This is a special 1 day SEO meetup held in the last two years. An evening event it kicks off at 5.30pm until 8.30pm, with drinks and networking afterwords. Past speakers at this boutique event have included Aleyda Solis, Dan Petrovic, James Norquay and Jason Mun.

SMProfs is a special 1 day SEO meetup with some of the worlds best Search Marketing Professionals. Our aim is to have a grassroots meetup for professionals to have a chance to meet and share ideas relating to best of breed SEO & Search Marketing. This event is not to be missed if you are in Melbourne and want to gain some insights from some of the worlds best.

Peter Mead | Peter Mead IT

  • Event: SM Profs
  • Date: May 13th, 2019
  • Location: Melbourne
  • Cost: Only $10 Ticket

SEO Melbourne Meetup

A relaxed and informal meetup on digital marketing. This meetup offers opportunities to meet others in the industry in a friendly environment. A mix of web developers, SEO specialists and Search Engine Marketing professionals come together to share tips to perform better online.

This is a perfect event if you are looking to learn and share experiences on what works and doesn’t work online. 

Online Marketing Sydney

Online Marketing Sydney is a regular meetup for anyone working and interested in digital marketing. The monthly events are based in the Sydney CBD and aim to bring like-minded SEO/Inbound, SEM & Paid Search – PPC, Remarketing & Display, Social Media & Content Marketing, and Data Analytics professionals together and chat about digital marketing changes.

Online Marketing Sydney

Run by James Norquay and the team behind Prosperity Media. Learn from subject matter experts on areas that can really grow your business.

“ It’s great that they are sharing knowledge without trying to sell 🙂 ”

Naiara Corujo Fernández | Myer

Sydney SEO Meetup

The Sydney SEO Meetup is a good way to meet others in the industry in a relaxed environment. The meeting is focused on sharing tips and hints on what you might know that can help others become a better web marketer or developer.

A relaxed and informal session on digital and web marketing, come along and meet others in your industry, no matter if you are a sole trader, consultant, inhouse or part of a larger agency.

A mix of web developers, affiliate marketers, SEM, and SEO specialists regularly attend. All have tips & tricks that will help you perform better online.

The Digital Marketing Connection

A free community created to exchange knowledge and explore ideas related to the new world of digital marketing. Both beginners and advanced users will benefit.

Events include discussions related to online business strategies, e-commerce, social media, mobile apps, community engagement, display advertising, proximity marketing, SEO, SEM, converging traditional and digital marketing, online privacy and more!

Online Marketing Newcastle

Online Marketing Newcastle is a meetup for anyone working or interested in digital marketing. Events are based in and around Newcastle. We aim to bring together a mix of professionals together including SEO, SEM, PPC, Remarketing and Content Marketing.

“Online Marketing Newcastle is a new event run by our team at Firewire Digital. Regular events will be held bringing together people from various backgrounds and fields of expertise to share their knowledge. Come along and meet new people and learn some new things to improve your online presence.”

Brogan Renshaw | Firewire Digital

This meetup is a relaxed session on digital and online marketing, come along and meet others in your industry. It doesn’t matter if you are working in the industry or just interested in the topic.

Brisbane SEO Beers

As the name suggests – SEO & Beers. For me simply the best combination. Brisbane SEO Beers has only been going for a few months organised by in-house SEO Sally Mills. This is a chilled monthly get together to discuss anything from backlinks to content to technical SEO. 

This event is open to everyone no matter the experience. Come along, grab a beer and talk everything SEO.

“Brisbane SEO Beers is the new event on the block. We are building a great group of people who enjoy coming along for a beer and a chat. The amazing thing about Brisbane SEO Beers is we have different people attend from content pros to black hat geniuses – you will definitely learn something new! So come along and meet some new people! Connect with me on LinkedIn to get more details.”

Sally Mills |sallymills.com

SEO Events in Australia 2019 3

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a Bachelor of Social Science from Western Sydney University and a Master of Policy and Applied Social Research from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.

Wednesday, 07 November 2018 / Published in Google, Local SEO
Google My Business Changes To Local Service Area Settings

Google My Business has made changes to how it handles a service area business. Businesses that either deliver to or service local customers within a geographic region are affected. 

Google My Business Changes To Local Service Area Settings

Google defines a service area as:

The service area feature is designed for businesses who visit or deliver to local customers. For example, it can be used by:

    • A business that visits or delivers to customers, but doesn’t serve customers at its business address (e.g. a plumber or cleaning service).
  • A business that serves customers at its business address, but also visits or delivers to customers (e.g. a restaurant that also delivers food).

Previously you could enter a business address (kept hidden if you wished) and set a service area radius around your address. This is no longer the case.  

Local Service Area Changes

You can no longer set a service area as a set distance from your business address in Google My Business.

Google again:

“You can no longer set your service area as a distance around your business. If you previously entered a distance around your business, you won’t be able to edit it. Instead, you’ll need to specify your service area by region, city, or ZIP code.”

If you have previously entered a service area radius, you will need to update your service area.  Google now wants you to specify your service area by region, city or postcode.

There are now separate fields for you to enter your business address and your service area. When you update your information (we suggest you do this ASAP), you will have the ability to enter a business address, service area or both.

If you do not serve customers at a business location, leave this field blank and only enter your relevant service area.

If you have both a business address AND also have a service area, make sure you enter both.

A small change that Google hasn’t announced as a result of this update. If you enter a business address there is now no option to keep it hidden. Though with the changes to service area function this is, of course, redundant.

Editing Your Service Area

Google now wants you to specify your service area by region, city, or postcode.

Businesses can edit their Google My Business listing service area by:

  • Signing into Google My Business
  • Via the menu, click info.
  • Click edit in the service area section.
  • Enter the service area information for your business by region, city or postcode.
  • Apply changes.

Google My Business is generally pretty quick to apply changes, however, it does warn it could take up to 3 days.

But what do you do if your business covers a large geographic area, multiple cities, and many postcodes?

If you choose to list your service area by City, it is currently not clear the exact region a city listing may cover. Does Google instead want you to list every single town or postcode that your business services?

So what is the best approach to listing your businesses service area?

They key here is the ‘other areas’

Google My Business Changes Local Service Area Settings 4

Within other areas, Google includes Council regions.

Instead of the cities, you service e.g Newcastle, NSW, you can select a region by council e.g Newcastle City Council, NSW. This allows you to better control the geographic service area you select without having to list every single postcode you service.

Choose By Council Area For Google My Business

About Brogan Renshaw

Brogan is Firewire Digital’s Director and Founder. Before Firewire Digital, Brogan spent nearly a decade in e-commerce SEO and Google Adwords. He’s passionate about online marketing and providing digital growth solutions to businesses.

Brogan holds a BSS from Western Sydney University and an MPASR from Macquarie University. He loves working closely with all clients to meet their online marketing needs. Find Brogan Renshaw on Twitter, or on Linkedin.