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Local search engine optimisation is a type of SEO that focuses on optimising a websites online presence to attract more potential customers from local searches. Search engines look for signals such as local content, links, profile listings, and social media pages to gather information for local search results. With Google accounting for a 94.7% market share of search engine searches in Australia, most people are using Google to search for local businesses.
Local searches are searches combined with a location attached, such as:
Local SEO helps businesses promote their products and services to local customers who are actively searching. Unlike SEO, local SEO has a geographical component for example ‘plumber Newcastle’. It is a process of building those signals and relevance around a specific geographic. Whether you are for a brick-and-mortar business or a service area business your business can benefit from a good local SEO strategy.
With 97 percent of consumers looking online to find local business information, the importance of local SEO can not be overemphasised. Furthermore, 50 percent of people who did a local search on mobile went to a physical store within one day. With 18% of mobile local mobile searches leading to a sale within one day!
Local searches are becoming increasingly prominent on with 46% of all searches on Google having a local intent. In the past 2 years alone there has been a 900% growth in ‘near me’ searches. Google knows that when a consumer is searching for a local business or service they tend to state the name of a city, town or postcode. For example, rather than searching “blinds”, you instead search “blinds Newcastle”. With this slight modification you go from telling Google you want to know about blinds in general to you want blinds stores in Newcastle.
The driving force behind this increase in local searches is the increase in mobile usage, with 89 percent of Australians now using a smartphone. This is up from 88 percent in 2017 and 84 percent in 2016. Consumers are using their mobiles to search for products and services when they want them. In fact, 78 percent of local searches on mobile ended with a purchase being made offline.
In your searches of Google, we are sure you have seen one of the biggest elements of local SEO, Google’s local pack. The Google Local Pack is the boxed area that appears at the top section on the first page of results when a local search is made through Google’s search engine. The local pack displays the top 3 local business listings most relevant to the search query. These results can be incredibly helpful to the user as they can find relevant and highly rated businesses near them and see opening hours, phone number, reviews and location. According to one study, 33% of clicks go to the local pack results, with 40% going to the regular organic results.
All these add up to one thing, local SEO can play an important part in your digital marketing strategy. If you want to dominate your local geographic region, you need to implement a comprehensive local SEO strategy to ensure potential customers can find you when they are searching for your products or services.
No, we won’t be the cheapest SEO agency in Newcastle to choose from. Trust us though, cheap local SEO is dangerous for your business. As often the case in life - cheap is not always better.
If you are being offered local SEO services for anything less than $750 a month, stop and consider this. How can this agency truly dedicate the time and resources needed to your website to provide long term growth? The sad answer is they can’t. Instead, these cheap SEO services cut corners and risk google penalties by using ‘black hat seo’. Early on you might see some results but the risk of punishment by Google is a dangerous game to play. A manual Google penalty can even remove your business from Google Search completely.
For honest and last resulting, we highly recommend you invest in quality Newcastle local SEO services. We aren’t the cheapest, but you can rest easy knowing that our team will get the maximum out of your budget.
There is a well-worn phase in SEO ‘it depends’. The question of ‘how much should local SEO cost’ really does depend on a huge amount of factors. What industry you are in, the competitiveness of the keywords, what audience you are targeting and past SEO activities (good and bad).
That being said, you should invest no less than $1000 a month for at least six months. Why six months? Well, that is how long it takes to make a genuine difference to your business's growth.
Every company will tell you they delivery results, but we have the case studies and experience to back that up. We focus on getting you results. Unlike many SEO agencies across Newcastle, we link SEO into ROI. This ensures we undertake the work that will drive true growth and sales for your business.
All this can not happen unless we become an extension of your business. At Firewire Digital we treat every business like our own. Every client relationship is important.
We offer our services across all company sizes. Our goal regardless of the size of your business is to see your business grow. While we are located in Newcastle, we provide our local SEO services to companies across Australia.
Members of our team have worked with companies of all sizes and industries. We have more than likely already worked with businesses just like yours. This means we have the experience necessary to drive growth for your business.
To put it out there again ‘it depends’. You have to be serious about wanting long term growth. The keyword here is long term. Local SEO won’t work for anyone that wants instant results. Search engine optimisation is a long term process to transform your business. If you are prepared to invest properly in local SEO, you will receive the rewards.
The goal of search engine optimisation is to improve the search engine rankings of your website. What value is a brilliant website that no one can find? None. If your website is not being found on Google, your business is not being found by potential customers. By investing in SEO you give your website the best chance to be shown by search engines.
Google considers hundreds of factors when deciding how to rank websites in search results. Luckily our team stay on top of the ever changing nature of SEO. Your website is a great marketing tool, but it must be visible to potential customers.
The key difference between SEO and local SEO is that local SEO is targeted to a specific geographical location. The aim of local SEO is to get your products and services in front of potential customers within your geographic area. Local SEO uses the same tactics as a normal SEO strategy - quality content & link building just with a specific focus on your region.
Think of your own search patterns - do you add a city or town name to your search, e.g. ‘curtains Newcastle’. By targeting the relevant region for your business, local SEO can assist Google to associate your business with that geographic region.
So do you need SEO or local SEO? Typically Local SEO is best for businesses that service specific regions or have a physically location. Think of plumbers, painters, builders, local shops - these local businesses all want to appear in localised google search results.
If your business is focused on selling or trading all over the world - you need an international SEO strategy. International SEO is the process of helping search engines determine which country and language you are targeting.
If you are targeting people all over the world there are a number of different things to consider in your digital marketing strategy. Firstly consider which countries you wish to target and ensure you have set up correct country targeting. Secondly you need to customise your site for cultural differences in your audience, simply translating copy is not good enough. Finally you have to attract backlinks to your website from websites within your targeted country.
Basically while your strategy is international SEO, you need to localise the strategy for each country you want to target.
There can be a temptation from businesses to focus on digital marketing avenues that drive immediate results - Google Ads/PPC can do its. However while this can generate immediate results, the cost can be unsustainable for many.
In our experience some Newcastle digital marketing agencies attempt to to push you into paid search ads. They do this because it is a quick way to appear at the top of Google - in doing this chances you are paying a fortune when it simply isn’t needed. When undertaken properly however paid search can be hugely profitable. Paid search ads allow us to consistently test and measure which keywords provide the most value to your business.
SEO on the other hand is designed to drive organic traffic to your website. Unlike paid search where it costs every time someone clicks your advert, SEO drives ‘free’ traffic to your website. Driving ‘free’ traffic to your website is the ultimate goal of any business. Therefore investing in SEO can be a more cost effective spend of your digital marketing budget.
Ultimately though paid search and SEO shouldn’t be seen as an ‘either or’ option. The more real estate your business can occupy on the search engine results the higher chance you have of being found. If it is right for your business Google Ads and SEO can combine to drive substantial revenue growth.
No. Google stresses to stay away from any individual or SEO agency offering guaranteed rankings. Offering a guarantee on google rankings is against Google’s guidelines. Google changes its search algorithm frequently requiring constant monitoring. We cannot guarantee #1 Google rankings, we do have a proven track record of delivering results.