Local SEO

Your bottom line is our number one goal. Local SEO can help you dominate your local competitors in the rankings.

Local SEO that generates sales not just impressions

Local SEO is a hugely effective way to market your local business online. Promote your products and services to customers when they are searching for them. The Yellow Pages book we all used to get is no longer relevant as more and more people turn to the internet and search engines to find local businesses.

Unfortunately, we are only too aware of dodgy ‘Local SEO consultants’ that smash your emails or cold call your business daily. They tell you ‘they hold the secret to success’ or ‘your SEO is awful’ and only they can fix it. Don’t stress, we get them to! These people prey on local businesses for a quick payday. Generally, these people do nothing of value or worse can actually cause you to be penalised by Google!

With us, there is no bullshit. Only real people and real results.

Be Found Locally with Website SEO

Highly targeted, localised visitors.

It may seem obvious but the number one reason people perform a local search is to find a local business. The second reason is to find a local product or service. Many users do not have a specific business name in mind when they start searching. Local SEO is your avenue to connect with these potential customers.

Qualified leads, higher conversions.

With local customers searching, every small or multi-location business can grow their business with local SEO. As potential customers are actively searching for products or services your business offers, these leads are likely to be ready to purchase. Local SEO gives you the best chance to be found by people ready to buy.

Do what you do best.

Local SEO is an important piece of any local business's digital marketing strategy. However, setting up and managing your local SEO is not a straightforward process and can be very time-consuming. Firewire Digital can save you time with our affordable local SEO services. Our services allow you to do what you do best – run your business.

SEO that generates sales, not just impressions.

SEO can deliver actual sales, organic leads and real revenue. See a genuine ROI with SEO.

Newcastle SEO Agency Teamwork

Local search engine optimisation is a type of SEO that focuses on optimising a websites online presence to attract more potential customers from local searches. Search engines look for signals such as local content, links, profile listings, and social media pages to gather information for local search results. With Google accounting for a 94.7% market share of search engine searches in Australia, most people are using Google to search for local businesses. 

Local searches are searches combined with a location attached, such as:

  • Bathroom Renovations Newcastle
  • Blinds Newcastle
  • Cafe near me
  • Doctor near me

Local SEO helps businesses promote their products and services to local customers who are actively searching.  Unlike SEO, local SEO has a geographical component for example ‘plumber Newcastle’. It is a process of building those signals and relevance around a specific geographic. Whether you are for a brick-and-mortar business or a service area business your business can benefit from a good local SEO strategy. 

With 97 percent of consumers looking online to find local business information, the importance of local SEO can not be overemphasised. Furthermore, 50 percent of people who did a local search on mobile went to a physical store within one day. With 18% of mobile local mobile searches leading to a sale within one day! 

Local searches are becoming increasingly prominent on with 46% of all searches on Google having a local intent. In the past 2 years alone there has been a 900% growth in ‘near me’ searches. Google knows that when a consumer is searching for a local business or service they tend to state the name of a city, town or postcode. For example, rather than searching “blinds”, you instead search “blinds Newcastle”. With this slight modification you go from telling Google you want to know about blinds in general to you want blinds stores in Newcastle.

The driving force behind this increase in local searches is the increase in mobile usage, with 89 percent of Australians now using a smartphone. This is up from 88 percent in 2017 and 84 percent in 2016. Consumers are using their mobiles to search for products and services when they want them. In fact, 78 percent of local searches on mobile ended with a purchase being made offline. 

In your searches of Google, we are sure you have seen one of the biggest elements of local SEO, Google’s local pack. The Google Local Pack is the boxed area that appears at the top section on the first page of results when a local search is made through Google’s search engine. The local pack displays the top 3 local business listings most relevant to the search query. These results can be incredibly helpful to the user as they can find relevant and highly rated businesses near them and see opening hours, phone number, reviews and location. According to one study, 33% of clicks go to the local pack results, with 40% going to the regular organic results.

All these add up to one thing, local SEO can play an important part in your digital marketing strategy. If you want to dominate your local geographic region, you need to implement a comprehensive local SEO strategy to ensure potential customers can find you when they are searching for your products or services. 

Why Firewire Digital?

Many digital marketing agencies offer the world and despite all the talk, you end up with nothing to show for it. No service, no results, no leads & no sales. Our focus is on quality digital marketing campaigns that drive growth and revenue to your business. To back it all up with also provide quality service.  We never let you feel like your in the dark about what is going on with your campaigns. Firewire Digital operates on a strict no BS policy. 

Transparency with your Google Ads Management

Happy Local SEO Clients.

From local businesses to large companies, our clients are thrilled about how much they have grown through our Google Adwords campaigns.

Let's grow your business.

Get Started with $1000 Worth of Advice for FREE. Simply by telling us a little about yourself. No obligations, just real strategies to produce real results.