CLIENT: Elyce Victoria

LINK: elycevictoria.com

TYPE: Website Design, Social Media Management

Elyce Victoria is natural and organic beauty store based in Newcastle, NSW, passionate about living ethically, cruelty free and always seeking out natural and organic alternatives free from toxins.



Elyce Victoria approached Firewire Digital to develop their website and ensure launch for a Mothers' Day Facebook campaign. Their objectives were clear – build a functional user friendly website, grow the customer base and get them to purchase products.


Firewire Digital used a multi-platform approach using Facebook campaigns and website development to grow Elyce Victoria.With Mother’s Day fast approaching, Elyce Victoria and Firewire Digital launched a Mother’s Day Facebook Campaign that gave Facebook users the solution to their gift buying woes. Elyce Victoria offered Facebook users selected products for a quick and convenient Mother’s day gift that mum's would really love.We also revolutionised their web presence, developing an easy to use interface that was also highly aesthetically pleasing.


Our website design enable Elyce Victoria to launch with a seamless user friendly experience. Elyce Victoria increase their sales by a huge 500% on the same period in previous years. The Mother's day campaign over a two week period reached over 100,000 targeted Facebook users.